
Subtitling · Samoan
Samoan subtitling services
Community and public health film, education, documentary, broadcast and social video, subtitled into Samoan by native linguists. We settle the t-style or k-style question at the brief and hold it across the title. Samoan subtitles, voice over scripts and translation all sit inside one project.
About Samoan subtitling
The letters on screen and the sounds in the room
Samoan is spoken in two styles, and the difference between them is consonants rather than vocabulary. The formal style keeps t and n; in everyday speech t is heard as k and n merges into the ng sound written g, so tama becomes kama. It is the same word, the same speaker and the same meaning — what changes is the letter that belongs on screen.
Written Samoan follows the formal style almost everywhere: books, news, church, school and the subtitle files people are used to reading. Most recorded speech does not. So a documentary interview, a vox pop or a piece of drama arrives with a speaker saying one set of letters while the convention on the page asks for another, and somebody has to decide which one the viewer reads.
At GoLocalise, we put that decision in the brief rather than leaving it to whoever types the first cue. Native Samoan subtitlers agree the style with you, write it into the project notes, and hold it from the opening cue to the last one — including the case where a formal narrator and an interviewee in the same programme are handled differently on purpose.


Which do you need?
Open captions, closed captions or SDH
Three different deliverables that people often ask for by the wrong name. Here is the short version.
Open captions
Burnt inSubtitles burnt permanently into the picture. Nobody can switch them off, which is exactly what you want for social feeds that autoplay muted — and in Samoan the style you chose is fixed in the frame, with nothing downstream able to swap a letter.
- Always visible
- Style fixed at delivery
- Delivered as a finished video file
Closed captions
SwitchableA separate file the viewer can turn on and off, and that can carry several languages at once. The standard for YouTube, Vimeo and the streaming platforms.
- Viewer controls them
- Multiple languages from one video
- Indexed by search engines
SDH
AccessibilitySubtitling for the deaf and hard of hearing: dialogue plus speaker IDs and the sound effects and music cues that carry meaning.
- Speaker identification
- Non-dialogue audio described
- Meets accessibility requirements
Subtitles or captions? The two terms are often used interchangeably. Strictly, subtitles translate the dialogue for viewers who can hear the audio, while captions are same-language and add speaker labels and sound cues for viewers who cannot. We produce either — translated Samoan subtitles or same-language Samoan captions and SDH — in whichever form your platform and audience require.
What we subtitle
Samoan subtitling for every kind of content
Public health and government communication in Samoa, community and education video in New Zealand and Australia, church and cultural broadcasting, and the festival documentaries that come out of all three. These are the formats we see most.
Corporate & training video
Internal comms, onboarding and product training subtitled for global teams and LMS delivery.
eLearning & online courses
Timed, readable subtitles for course platforms, MOOCs and instructional video.
Documentary & factual
Festival, broadcast and streaming documentaries, including interview clean-up and on-screen text.
Advertising & social
Burnt-in captions for muted autoplay on Instagram, TikTok, YouTube and paid social.
Streaming & OTT
Platform-spec subtitle and caption files for VOD, OTT and broadcast delivery.
Accessibility (SDH & closed captions)
Same-language SDH and closed captions to meet WCAG and accessibility requirements.
Events, webinars & conferences
Recorded talks, town halls and webinars captioned for on-demand viewing.
E-commerce & product video
Short product and explainer videos captioned to lift conversion and reach.
How can we help you?
Your project manager has everything covered
One point of contact from brief to delivery, and both a linguistic and a technical check on every file.
Brief review
Your footage, who it is for, and the decision that has to come first: formal or everyday consonants, across the title or speaker by speaker.
Template and translation
Where needed, we create an English subtitle template first, then send it to a native Samoan subtitler.
Timing and quality checks
Cues timed to picture and read for pace and length, with one pass that does nothing but confirm the agreed style survived the whole file.
Delivery and display check
Files in the formats you asked for, handed over with the style choice written on the delivery note.
Our standards
The specs we work to
Readable subtitles are a matter of measurable limits, not opinion. These are the defaults we apply to Samoan unless your style guide says otherwise.
Maximum per line
Same count in either style
Maximum on screen
Centred and weighted to the bottom
Reading speed
13 for children's programming
Minimum duration
Seven seconds at the far end
No platform has published a Samoan subtitling guide, so the four numbers above are ours, and anything in your own spec beats them. The Samoan detail worth knowing before you plan a line is that the style choice costs nothing in characters: the same cue measures the same either way. It is settled at the brief and confirmed by a read-through, because no spec will flag it.
Deliverables
Professional subtitle formats
We adapt your existing translations into subtitle format or create subtitles from scratch, in Samoan, English or any other language. And if the project needs a timed script or a plain document instead, we deliver that too.
Standard text-based
Compatible with most platforms and players.
Broadcast & professional
For broadcasters, post houses and streaming delivery specs.
Burnt-in video
A finished file with the subtitles baked into the picture, in the agreed style.
Need a different format? Convert SRT, VTT and more with our free subtitle converter →
| Where it's going | What we deliver |
|---|---|
| YouTube, Vimeo & LMS platforms | SRT or VTT closed captions |
| Netflix, Amazon & broadcast | IMSC, TTML or EBU-STL to platform spec |
| Instagram, TikTok & paid social | Burned-in captions in MP4 (open captions) |
| Premiere, Final Cut & DaVinci Resolve | SRT / VTT that import straight into your edit |
Not sure which you need? Tell us the destination platform and we deliver to its exact spec.
Samoan specifics
Two styles, no extra characters, and nothing to flag it
The split is about setting, not about correctness. The formal style is what broadcasting, church, school and official occasions run on, and it is the style Samoan is taught and written in; the everyday style is what families and villages actually speak. Both are ordinary Samoan. The old labels attached to them, tautala lelei and tautala leaga, are loaded in a way the two styles are not.
For a subtitle file the practical point is that the swap is free. A k costs the same as a t and a g the same as an n, so a line written in the wrong style measures exactly the same length, passes every character check and raises no error anywhere in the chain. Nothing in a technical QA pass can see it. It is caught by a Samoan speaker reading against picture, or not at all.
Around 470,000 people speak Samoan, and about half of them live outside the Samoan Islands, mainly in New Zealand, Australia and the United States. It is official in Samoa and in American Samoa alongside English. That spread is also why the question comes up so often. The audience for a Samoan file is as likely to be in Auckland or Sydney as in Apia, and the brief is where that gets said out loud.
Since 2008
Subtitling & captioning
100+
Languages covered
ISO 9001 & 14001
Certified processes
24–48h
Typical turnaround
Subtitling rates
Professional Samoan subtitling
For single videos and straightforward content where accurate, well-timed subtitles are what you need.
- Native Samoan subtitler
- Style agreed and held
- Frame-accurate timing
For longer content and recurring projects, including transcription, SDH, burned-in subtitles and multiple output formats.
- Everything in Standard
- Transcription and template
- SDH and burnt-in
- Multiple output formats
Every project is quoted individually and backed by our Price Match Promise. Send us your video for an exact, no-obligation quote.
Not sure what your Samoan subtitles will cost?
Send us the video — or just its running time — and we come back with an itemised quote: running time, languages and output formats priced line by line, with nothing hidden. No obligation, and if you find a like-for-like price lower, we will match it.
- Free, itemised quote
- No obligation
- Price Match Promise
Trusted by global brands
Related services
The rest of your Samoan project
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Native subtitlers for corporate video, eLearning, streaming, documentary and advertising. Browse another language, or ask us about yours.
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Most common questions
Should our Samoan subtitles use t-style or k-style?
Formal t-style unless there is a reason to go the other way, because that is what written Samoan looks like and what a reader expects. The reason to go the other way is usually voice: drama, comedy, vox pops and social content where writing a character in letters nobody would say makes the subtitle sound like a different person. We put the choice in the brief and it holds across the title.
Our speaker clearly says k and the subtitle shows t. Is that a mistake?
Not by itself. Written Samoan uses the formal consonants by convention, so a subtitle that shows t and n while the speaker says k and the ng sound is following the normal rule. It becomes a mistake when nobody chose it, or when the same programme does it one way in the narration and another way in the interviews without a reason. Tell us which effect you want and we will keep it consistent.
Can different speakers in the same video be subtitled differently?
Yes, and it is often the right call. A presenter reading a script and a resident answering a question in their own kitchen are not speaking the same way, and flattening both into one style loses something a Samoan viewer hears immediately. We map it speaker by speaker at the brief, write the map into the project notes, and check it on the read-through rather than trusting memory across a long file.
Does the style choice change timing or line length?
No, which is exactly why it needs deciding rather than discovering. Swapping t for k and n for g leaves the character count untouched, so reading speed, line breaks and cue durations are unaffected and no automated check will ever query it. The only thing that changes is who the text sounds like. That makes it an editorial decision with a Samoan speaker attached, not a technical setting.
What does Samoan subtitling cost per minute?
From £20 for every minute of running video. The length of the programme moves the figure most, then whether we transcribe the Samoan audio before anything else happens, whether you want an accessibility version or a burnt-in master, and how many delivery formats you want at the end. Agreeing the style and holding it across a series is part of the rate. Quotes arrive itemised.
The footage is already in Samoan. Do you caption it rather than translate?
Yes, and it is a large share of our Samoan work. A same-language caption track carries the dialogue plus speaker labels and the audio that matters to the story, which is what an accessibility review checks for. The style question bites hardest on this kind of file, because the viewer is reading words they can also hear being spoken, and any gap between the two is noticed straight away.
We have a Samoan transcript already. Is it any use?
Very much so, send it over. We spot it against picture and rebuild the line breaks, and the first thing we establish is which style it was typed in and whether that holds all the way down. Documents produced by several hands tend to drift between the two halfway through. Where you have nothing yet, we transcribe the Samoan audio here and start from that.
Will the files open in our edit?
They will: SRT, VTT, STL and TTML, into Premiere, Resolve, Final Cut, Avid and the caption tools built into the platforms. What we ask you to check is the preview, not the import. The style decision is invisible to software, so the only place a swapped letter turns up is on screen in front of someone who reads Samoan. If the chain is long, a burnt-in master settles it.
Ready to subtitle your video in Samoan?
Send us your video and we'll come back with an exact, itemised quote.
Worth reading before you brief
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Read the guide →Professional voice over services for your audio and video productions
Voice over
- State-of-the-art studios
- Neumann microphones
- On-hand sound engineers
- 1,000+ voice actors
Translation
- 100+ languages covered
- Tailored to your needs
- Stringent quality control
- Dedicated project managers
Subtitling
- Experienced subtitlers
- Industry-standard software
- Burn-in and graphic editing
- Open and closed captions
Transcription
- Improve accessibility
- Reach a wider audience
- Boost SEO and video views
- Maximise video engagement



