GoLocalise
Subtitler timing Brazilian Portuguese subtitles against video in GoLocalise's London studio

Subtitling · Brazilian Portuguese

Brazilian Portuguese subtitling services

Brazilian subtitlers working on corporate video, eLearning, documentary, broadcast and advertising, with the line count your delivery answers to fixed at the brief. Part of a complete Brazilian Portuguese service: subtitles, voice over scripts, and translation of anything else the project holds.

Native-speaking subtitlers
SDH & closed captions
ISO 9001 & ISO 14001
Burnt-in or separate files
In-house subtitling team
Native-speaking subtitlers
SDH & closed captions
ISO 9001 & ISO 14001
Burnt-in or separate files
In-house subtitling team

About Brazilian Portuguese subtitling

Brazil measures a caption line at 32 characters, not 42

Accessibility on Brazilian television answers to a published standard, ABNT NBR 15290, and it is exact about the shape of a caption: a line carries no more than 32 characters. The streaming style guide for the same language allows 42. Ten characters is not a rounding difference — on a long-form programme it is something like two words gone from every line in the file.

The same document puts a number on something most guidelines leave vague. Captions produced live have to be at least 98% correct, with a delay of up to four seconds tolerated against the audio, while anything prepared in advance is held at 100%. Live output may also spread over three of the available lines rather than two, because real-time work leaves no room to condense.

So the first question on a Brazilian job is which document the delivery answers to, because the answer decides how hard the text has to be cut. Brazilian subtitlers write every line, the file is built to one count from the first cue instead of retrofitted to a second, and a language pass and a technical pass run before it reaches you — subtitle file, caption track, timed script or plain document, whichever the job turns out to need.

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Our in-house subtitlers working on Brazilian Portuguese files

Which do you need?

Open captions, closed captions or SDH

Three different deliverables that people often ask for by the wrong name. Here is the short version.

Open captions

Burnt in

Subtitles burnt permanently into the picture. Nobody can switch them off, which is exactly what you want for social feeds that autoplay muted — and in Brazilian Portuguese it locks the line breaks at delivery, so nothing reflows into a shape you never approved.

  • Always visible
  • Line breaks locked at delivery
  • Delivered as a finished video file

Closed captions

Switchable

A separate file the viewer can turn on and off, and that can carry several languages at once. The standard for YouTube, Vimeo and the streaming platforms.

  • Viewer controls them
  • Multiple languages from one video
  • Indexed by search engines

SDH

Accessibility

Subtitling for the deaf and hard of hearing: dialogue plus speaker IDs and the sound effects and music cues that carry meaning.

  • Speaker identification
  • Non-dialogue audio described
  • Meets accessibility requirements

Subtitles or captions? The two terms are often used interchangeably. Strictly, subtitles translate the dialogue for viewers who can hear the audio, while captions are same-language and add speaker labels and sound cues for viewers who cannot. We produce either — translated Brazilian Portuguese subtitles or same-language Brazilian Portuguese captions and SDH — in whichever form your platform and audience require.

What we subtitle

Brazilian Portuguese subtitling across your content

Brazilian work reaches us from broadcasters, brands, agencies and training teams, and the jobs heading for television arrive with a caption standard attached while the rest do not. These are the ones that come through most.

Corporate & training video

Internal comms, onboarding and product training subtitled for global teams and LMS delivery.

eLearning & online courses

Timed, readable subtitles for course platforms, MOOCs and instructional video.

Documentary & factual

Festival, broadcast and streaming documentaries, including interview clean-up and on-screen text.

Advertising & social

Burnt-in captions for muted autoplay on Instagram, TikTok, YouTube and paid social.

Streaming & OTT

Platform-spec subtitle and caption files for VOD, OTT and broadcast delivery.

Accessibility (SDH & closed captions)

Same-language SDH and closed captions to meet WCAG and accessibility requirements.

Events, webinars & conferences

Recorded talks, town halls and webinars captioned for on-demand viewing.

E-commerce & product video

Short product and explainer videos captioned to lift conversion and reach.

How can we help you?

Your project manager has everything covered

One point of contact from brief to delivery, and both a linguistic and a technical check on every file.

1

Brief review

We review your video, your audience and the platform, including which character count the delivery is measured against and whether any of it goes out live.

2

Template and translation

Where needed, we create an English subtitle template first, then send it to a native Brazilian Portuguese subtitler.

3

Timing and quality checks

Subtitles are timed against the video and checked for reading speed, line length, the 32-character ceiling wherever it applies, and format compliance.

4

Delivery and measurement check

Files delivered in the format you need, with every line measured against the count the job was quoted to rather than assumed.

Our standards

The specs we work to

Readable subtitles are a matter of measurable limits, not opinion. These are the defaults we apply to Brazilian Portuguese unless your style guide says otherwise.

42characters

Maximum per line

32 under ABNT NBR 15290

2lines

Maximum on screen

Three allowed live by the standard

17chars/sec

Reading speed

13 cps on children's programmes

1second

Minimum duration

Seven seconds at the top end

Those four figures are the Brazilian Portuguese numbers in the streaming style guide, and they are what most online deliveries are checked against. The accessibility standard is tighter on width alone: **32 characters rather than 42**, which changes how much a line has to be condensed and leaves the reading speed where it was. We settle which of the two your file answers to at the brief, then hold it from the first cue to the last.

Try our free subtitle reading-speed (CPS) checker →

Deliverables

Professional subtitle formats

We adapt your existing translations into subtitle format or create subtitles from scratch, in Brazilian Portuguese, English or any other language. And if the project needs a timed script or a plain document instead, we deliver that too.

Standard text-based

SRTVTTSSAASSSUB

Compatible with most platforms and players.

Broadcast & professional

STLTTMLDFXPCAPPAC

For broadcasters, post houses and streaming delivery specs.

Burnt-in video

MP4MOVProRes

A finished file with the subtitles baked into the picture, at the agreed line length.

Need a different format? Convert SRT, VTT and more with our free subtitle converter →

Where it's goingWhat we deliver
YouTube, Vimeo & LMS platformsSRT or VTT closed captions
Netflix, Amazon & broadcastIMSC, TTML or EBU-STL to platform spec
Instagram, TikTok & paid socialBurned-in captions in MP4 (open captions)
Premiere, Final Cut & DaVinci ResolveSRT / VTT that import straight into your edit

Not sure which you need? Tell us the destination platform and we deliver to its exact spec.

Brazilian Portuguese specifics

Where the 32-character line comes from, and who it binds

The number is not a house preference. ABNT NBR 15290 was published in October 2005 as the Brazilian standard for accessibility in television communication, and in June 2006 a ministerial rule made closed captions compulsory on broadcast television and ordered them produced to that standard's technical requirements, naming it by year. The same text fixes the appearance too: white characters on a black bar, chosen for contrast, sitting low in the frame.

Live work is where the standard bites hardest. A floor of 98% correct is unusual to see written down at all, and it comes with a four-second tolerance on delay and permission to occupy a third line; a recording prepared in advance gets neither allowance and is held to complete accuracy. Those are the terms a Brazilian broadcaster inherits, and they are the reason live and prepared captions look different on the same channel.

Brazil is the largest Portuguese-speaking market by a wide margin, at around 203 million people, and its broadcasters have been captioning to this standard for close to two decades. Anything destined for television as well as online has to satisfy both counts, so the practical route is to write to the tighter of the two and let the wider delivery carry that file unchanged rather than commission a second version.

Since 2008

Subtitling & captioning

100+

Languages covered

ISO 9001 & 14001

Certified processes

24–48h

Typical turnaround

Subtitling rates

Professional Brazilian Portuguese subtitling

from £15 per minuteSee full subtitling rates →
Standard

For single videos and straightforward content where accurate, well-timed subtitles are what you need.

  • Native Brazilian subtitler
  • Built to 32 or 42, agreed first
  • Frame-accurate timing
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Full production

For longer content and recurring projects, including transcription, SDH, burned-in subtitles and multiple output formats.

  • Everything in Standard
  • Transcription and caption template
  • SDH and burnt-in masters
  • Every delivery format you ship to
Get a quote

Every project is quoted individually and backed by our Price Match Promise. Send us your video for an exact, no-obligation quote.

Trusted by global brands

We have used GoLocalise on a regular basis for projects in a number of languages. The service we receive is great. The team is always friendly and professional. The voiceovers we receive are of a very high quality and the turnaround is extremely quick. We are very happy to recommend GoLocalise to other businesses.
Jo SamuelAnimator at Pixel Circus
It was a pleasure to work with David and the team at GoLocalise. David gave me lots of help and advice, guiding me through my first subtitling project. He really knows his stuff! The experience was completely pain-free. I would not hesitate to recommend GoLocalise – outstanding work at a good price.
Kerry GilliesDirector at Synergy Language Services
They're reliable, adaptive and obsessed with quality. And while you can never be 100% guaranteed of perfection, you can be sure GoLocalise will go the extra mile to get it right every time. We've worked with them now for over 5 years and we are truly thankful to have such a strong localisation partner for our business.
Lucas ColeSales and Marketing Director at Epipheo

Most common questions

Why do some Brazilian captions stop at 32 characters a line?

Because they are built to ABNT NBR 15290, the Brazilian standard for accessibility in television communication, which caps a caption line at 32 characters. The streaming style guide for the same language allows 42, so the two produce visibly different files from one script. Neither is wrong. What matters is knowing which one your delivery is measured against before the text is written, because the tighter count decides how much has to go.

What accuracy do you hold live Brazilian captions to?

The standard sets the floor and we work to it: at least 98% correct on live output, with a delay of up to four seconds tolerated against the audio. A third line is permitted live, where a prepared file uses two. Material captioned from a finished video is held to complete accuracy instead, which is the normal case for everything we build from a delivered master.

We deliver to a streaming platform, not a broadcaster. Which count applies?

The platform spec, and for Brazilian Portuguese that is 42 characters a line at up to 17 a second, 13 on children's programmes. The accessibility standard governs broadcast television, where a 2006 ministerial rule made captions compulsory and pointed at it by name. We ask where the file is going at the brief so it gets built to one specification rather than reworked into a second afterwards.

Can one Brazilian file serve the other Portuguese-speaking markets?

Inside Brazil it travels between broadcast and online once the line count is settled. For Portugal it does not: that is a separate European Portuguese version written by a subtitler there, because the spelling, the pronoun placement and a fair amount of everyday vocabulary all part company. Where both are wanted we time them from one English template, so the cues line up and only the text differs.

How much does Brazilian Portuguese subtitling cost?

It is priced by the minute of running time, from £15. The figure moves with length, whether a transcript has to be made first, whether you want SDH or a burnt-in master, and how many formats you need. Building to the 32-character count takes more condensing than building to 42, so it is worth saying at the brief. Every job is quoted individually with our Price Match Promise.

Do you caption Brazilian audio in Portuguese, or only translate into it?

Both, and same-language work is routine here. Portuguese audio gets SDH and closed captions in Portuguese, which is the version accessibility teams request and the one that carries a muted feed on Instagram or TikTok. The character rules land on a same-language caption exactly as they do on a translated one, so we agree the count when we agree the format, and speaker labels follow it.

Can you start from a transcript or SRT we already have?

Yes, and it saves time. We import what you send, re-spot anything running past the reading speed, and re-break the lines against the count your delivery needs, which is the step most inherited files have skipped. An automatic transcript gets a full accuracy read first. With nothing to start from we transcribe the Brazilian audio ourselves, and either route goes through the same QA.

Which editing software will your Brazilian files open in?

All the usual ones. SRT and VTT, or STL and TTML, drop into Premiere Pro, Final Cut Pro, DaVinci Resolve and the browser-based editors with the line breaks we set still in place, which is where a careless re-import does its damage. Broadcast specs are matched to whatever you send us. If a sidecar file is awkward at your end, we hand back an MP4, MOV or ProRes with the captions burnt in.

Ready to subtitle your video in Brazilian Portuguese?

Send us your video and we'll come back with an exact, itemised quote.

Professional voice over services for your audio and video productions

Voice over

  • State-of-the-art studios
  • Neumann microphones
  • On-hand sound engineers
  • 1,000+ voice actors
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Translation

  • 100+ languages covered
  • Tailored to your needs
  • Stringent quality control
  • Dedicated project managers
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Subtitling

  • Experienced subtitlers
  • Industry-standard software
  • Burn-in and graphic editing
  • Open and closed captions
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Transcription

  • Improve accessibility
  • Reach a wider audience
  • Boost SEO and video views
  • Maximise video engagement
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