GoLocalise
Subtitler timing English subtitles against video in GoLocalise's London studio

Subtitling · English SDH

English SDH subtitling services

Corporate video, eLearning, documentary, broadcast and advertising, captioned for deaf and hard-of-hearing viewers. Sound labels, speaker names and music cues written by a subtitler, and the line moves when your graphics need the room. English translation and voice over run on the same project.

Native-speaking subtitlers
SDH & closed captions
ISO 9001 & ISO 14001
Burnt-in or separate files
In-house subtitling team
Native-speaking subtitlers
SDH & closed captions
ISO 9001 & ISO 14001
Burnt-in or separate files
In-house subtitling team

About English SDH

What an SDH file carries that a subtitle file leaves out

SDH is subtitling for deaf and hard-of-hearing viewers, and dialogue is only its first layer. A door closing off camera, a phone buzzing under a conversation, a score arriving in a silence — none of it reaches a viewer who cannot hear it unless the file puts it on screen. Which sounds earn a line is a judgement made scene by scene, and that judgement is what separates SDH from a transcript with timecodes on it.

Speaker identification answers the same question from another direction. A caption reader cannot always tell who is talking, so the file names the speaker where the picture does not: off camera, in a crowd, or before a character has been introduced by name. Music sits alongside. A cue that sets the mood is described, a lyric that carries the plot is subtitled in full, and both are marked so that nobody reads them as speech.

The third call is where the text sits. Lower thirds, burnt-in titles and captions all want the same strip of frame, and one of them has to give way. At GoLocalise the subtitler moves the line rather than let it cover what the viewer was meant to read, and every file clears a linguistic and a technical check before it leaves. English translation and localisation run through the same team.

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Our in-house subtitlers working on English files
GoLocalise subtitling and localisation team at work in the London studio
Inside our London studio — where our in-house subtitling team times, spots and quality-checks every file.

Which do you need?

Open captions, closed captions or SDH

Three different deliverables that people often ask for by the wrong name. Here is the short version.

Open captions

Burnt in

Subtitles burnt permanently into the picture. Nobody can switch them off, which is exactly what you want for social feeds that autoplay muted — and with SDH it fixes the labels and the line positions in the frame, where no player can reflow them.

  • Always visible
  • Labels and positions fixed in frame
  • Delivered as a finished video file

Closed captions

Switchable

A separate file the viewer can turn on and off, and that can carry several languages at once. The standard for YouTube, Vimeo and the streaming platforms.

  • Viewer controls them
  • Multiple languages from one video
  • Indexed by search engines

SDH

Accessibility

Subtitling for the deaf and hard of hearing: dialogue plus speaker IDs and the sound effects and music cues that carry meaning.

  • Speaker identification
  • Non-dialogue audio described
  • Meets accessibility requirements

Subtitles or captions? The two terms are often used interchangeably. Strictly, subtitles translate the dialogue for viewers who can hear the audio, while captions are same-language and add speaker labels and sound cues for viewers who cannot. We produce either — translated English subtitles or same-language English captions and SDH — in whichever form your platform and audience require.

What we subtitle

English SDH for every kind of content

SDH turns up wherever accessibility is written into the brief: broadcast and streaming delivery, public sector video, education, and social feeds that play with the sound off. These are the project types it lands on most.

Corporate & training video

Internal comms, onboarding and product training subtitled for global teams and LMS delivery.

eLearning & online courses

Timed, readable subtitles for course platforms, MOOCs and instructional video.

Documentary & factual

Festival, broadcast and streaming documentaries, including interview clean-up and on-screen text.

Advertising & social

Burnt-in captions for muted autoplay on Instagram, TikTok, YouTube and paid social.

Streaming & OTT

Platform-spec subtitle and caption files for VOD, OTT and broadcast delivery.

Accessibility (SDH & closed captions)

Same-language SDH and closed captions to meet WCAG and accessibility requirements.

Events, webinars & conferences

Recorded talks, town halls and webinars captioned for on-demand viewing.

E-commerce & product video

Short product and explainer videos captioned to lift conversion and reach.

How can we help you?

Your project manager has everything covered

One point of contact from brief to delivery, and both a linguistic and a technical check on every file.

1

Brief review

We go through the video, the audience and the delivery spec, and work out how much of the meaning is sitting in the sound rather than in the speech.

2

Transcription and spotting

Where needed, we transcribe the English audio first, then send it to a native English subtitler.

3

Timing and quality checks

Cues are timed against the picture and checked for reading speed, line length, whether each sound label earns the space it takes, and format compliance.

4

Delivery and placement check

Files go out in the format you need, with the moved lines and the bracketed cues seen against your graphics rather than assumed.

Our standards

The specs we work to

Readable subtitles are a matter of measurable limits, not opinion. These are the defaults we apply to English SDH unless your style guide says otherwise.

42characters

Maximum per line

Sound labels count towards it

2lines

Maximum on screen

Label and dialogue share the room

20chars/sec

Reading speed

17 on children's SDH

1second

Minimum duration

Seven seconds at the outside

Those come from the English platform style guide, which allows twenty characters a second on adult SDH and seventeen on children's. The arithmetic is the awkward part of the job: every sound label, speaker name and music cue spends characters the dialogue also wants, and buying room by pushing the reading speed means a line disappears before it has been read. So we describe the sound in the fewest words that keep its sense, and leave out whatever the picture already says.

Try our free subtitle reading-speed (CPS) checker →

Deliverables

Professional subtitle formats

We adapt your existing translations into subtitle format or create subtitles from scratch, in English or any other language. And if the project needs a timed script or a plain document instead, we deliver that too.

Standard text-based

SRTVTTSSAASSSUB

Compatible with most platforms and players.

Broadcast & professional

STLTTMLDFXPCAPPAC

For broadcasters, post houses and streaming delivery specs.

Burnt-in video

MP4MOVProRes

A finished file with the subtitles baked into the picture, sound cues included.

Need a different format? Convert SRT, VTT and more with our free subtitle converter →

Where it's goingWhat we deliver
YouTube, Vimeo & LMS platformsSRT or VTT closed captions
Netflix, Amazon & broadcastIMSC, TTML or EBU-STL to platform spec
Instagram, TikTok & paid socialBurned-in captions in MP4 (open captions)
Premiere, Final Cut & DaVinci ResolveSRT / VTT that import straight into your edit

Not sure which you need? Tell us the destination platform and we deliver to its exact spec.

English SDH specifics

Who writes these rules down, and what they ask for

SDH practice is written down, and in more than one place. Ofcom's access services guidelines ask that different speakers be clearly identified, by colour, punctuation or the positioning of the subtitle, and that a line move off the bottom of the frame when it would obscure a speaker's mouth or other vital information. The FCC's caption quality standards, adopted in February 2014, put placement beside accuracy, synchronicity and completeness as one of four measures.

For the wording itself, the DCMP Captioning Key is the reference editors reach for. A sound effect is captioned when understanding or enjoyment of the material depends on it. The description goes in brackets, identifies its source unless the source is already visible, and stays in the present tense because the caption is synchronised to the sound. It asks for the particular term over the general one as well: a robin singing, not a bird singing.

Platform guides then add house rules. The English style guide keeps brackets in lower case apart from proper nouns, asks for a speaker label only where the speaker cannot be worked out from the picture, and wants the description to report what is audible rather than what is visible. On-screen text counts as a cue of its own: short passages go up in capitals and never share a subtitle with dialogue, which is the clash we settle at the brief.

Since 2008

Subtitling & captioning

100+

Languages covered

ISO 9001 & 14001

Certified processes

24–48h

Typical turnaround

Subtitling rates

Professional English SDH

from £17 per minuteSee full subtitling rates →
Standard

For single videos and straightforward content where accurate, well-timed subtitles are what you need.

  • Professional SDH subtitler
  • Sound labels and speaker IDs
  • Frame-accurate timing
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Full production

For longer content and recurring projects, including transcription, SDH, burned-in subtitles and multiple output formats.

  • Everything in Standard
  • Transcription and spotting
  • Positioned around your graphics
  • Multiple output formats
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Every project is quoted individually and backed by our Price Match Promise. Send us your video for an exact, no-obligation quote.

Not sure what your English subtitles will cost?

Send us the video — or just its running time — and we come back with an itemised quote: running time, languages and output formats priced line by line, with nothing hidden. No obligation, and if you find a like-for-like price lower, we will match it.

  • Free, itemised quote
  • No obligation
  • Price Match Promise

Trusted by global brands

We have used GoLocalise on a regular basis for projects in a number of languages. The service we receive is great. The team is always friendly and professional. The voiceovers we receive are of a very high quality and the turnaround is extremely quick. We are very happy to recommend GoLocalise to other businesses.
Jo SamuelAnimator at Pixel Circus
It was a pleasure to work with David and the team at GoLocalise. David gave me lots of help and advice, guiding me through my first subtitling project. He really knows his stuff! The experience was completely pain-free. I would not hesitate to recommend GoLocalise – outstanding work at a good price.
Kerry GilliesDirector at Synergy Language Services
They're reliable, adaptive and obsessed with quality. And while you can never be 100% guaranteed of perfection, you can be sure GoLocalise will go the extra mile to get it right every time. We've worked with them now for over 5 years and we are truly thankful to have such a strong localisation partner for our business.
Lucas ColeSales and Marketing Director at Epipheo

Most common questions

What goes into an SDH file that a plain subtitle file leaves out?

Three things, in the main. Sound that carries meaning gets a label, so a knock at a door or a car braking off camera reaches a viewer who cannot hear it. Speakers are named wherever the picture does not make it obvious who is talking. Music is marked, with lyrics written out where the words matter and a cue described where the mood is doing the work. The dialogue itself is the same text, spotted the same way.

How do you decide which sounds are worth a caption?

By asking whether the material still makes sense without it. The DCMP Captioning Key sets exactly that test and we work to it: a sound goes in where understanding or enjoyment depends on it, and stays out where it is wallpaper. The label sits in brackets, names its source unless the source is on screen already, and picks a specific word rather than a vague one. Distant traffic rarely earns a line; a door slamming behind the speaker usually does.

What happens when an SDH line would sit on top of on-screen text?

The line moves. Ofcom's access services guidelines say subtitles come off the bottom of the frame when they would cover a speaker's mouth or vital information, and the FCC counts placement among its four caption quality standards, defining it as captions not blocking faces, featured text or anything else essential. Platform guides go further on titles, keeping on-screen text out of any subtitle that carries dialogue. We agree the available room at the brief.

Do you put a speaker label on every line?

No, and the guidance says not to. The English platform style guide asks for a speaker label only where the person talking cannot be worked out from the picture, which stops the brackets crowding out the dialogue. Ofcom allows the same job to be done by colour, by punctuation or by moving the line. Where a character has not been named yet, the label describes instead of naming: a man, a woman, a voice on the phone.

How much does English SDH cost?

It runs from £17 for each minute of video: our English subtitling rate of £15, plus the £2 the rate card adds for SDH and closed captions. The audio moves the figure more than the running time does, because a drama with a dense sound design carries a judgement on every effect where a talking-head interview carries almost none. Transcription, burnt-in output and the number of formats do the rest. Every quote is itemised, with our Price Match Promise behind it.

Is SDH always in the same language as the audio?

Usually, and that is most of what we produce: English audio with English text laying the accessibility information over it. Accessibility teams ask for precisely that, and so does a social feed that plays without sound. SDH is also written for translated content, where the dialogue arrives in English and the sound labels, speaker names and music cues are written in English beside it. Tell us what the source audio is and we will confirm which of the two you want.

We already have an English SRT — can you build SDH from it?

Yes, and it usually brings the cost down. We take your timings, check them against the picture, then add what the file is missing: sound labels, speaker identification, music cues, and the line moves that keep all of it clear of your graphics. Where the original spotting is too tight to hold the extra text, we re-cue rather than let a line vanish unread. With nothing to start from, we transcribe the audio and build from there.

Which editing software do your SDH files import into?

The ones you are likely to be working in. SRT and VTT carry the brackets and the speaker labels into Premiere Pro, Final Cut Pro, DaVinci Resolve and the browser-based editors. TTML and IMSC hold position as well, which starts to matter once lines have been moved off the bottom of the frame, and EBU-STL covers broadcast delivery. If a sidecar file is more bother than it is worth, we burn the SDH into a finished MP4 or MOV.

Ready to add SDH to your English video?

Send us your video and we'll come back with an exact, itemised quote.

Professional voice over services for your audio and video productions

Voice over

  • State-of-the-art studios
  • Neumann microphones
  • On-hand sound engineers
  • 1,000+ voice actors
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Translation

  • 100+ languages covered
  • Tailored to your needs
  • Stringent quality control
  • Dedicated project managers
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Subtitling

  • Experienced subtitlers
  • Industry-standard software
  • Burn-in and graphic editing
  • Open and closed captions
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Transcription

  • Improve accessibility
  • Reach a wider audience
  • Boost SEO and video views
  • Maximise video engagement
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★★★★★4.9 · from 149 reviews · 24–48h