GoLocalise
Subtitler timing Spanish subtitles against video in GoLocalise's London studio

Subtitling · Spanish

Spanish subtitling services

Native Spanish subtitlers for broadcast, streaming, advertising, eLearning and corporate video, in Castilian or Latin American Spanish. Questions opened where they start, figures written the way each market writes them. Part of a full Spanish service: subtitles, voice over scripts and translation.

Native-speaking subtitlers
SDH & closed captions
ISO 9001 & ISO 14001
Burnt-in or separate files
In-house subtitling team
Native-speaking subtitlers
SDH & closed captions
ISO 9001 & ISO 14001
Burnt-in or separate files
In-house subtitling team

About Spanish subtitling

One language, two markets, and rarely one file

Spanish is the second most spoken native language on earth, and the single most common request we get is for one file that works everywhere. It usually cannot. Netflix publishes Castilian and Latin American Spanish in a single style guide and then separates them on exactly the details that break a reused file without raising an error: Spain writes a decimal as 2,50 and Latin America as 2.50; Spain sets a time as 18:00 and Latin America follows the source with a. m. and p. m.; a price is 3000 euros in Madrid and 3000 dólares in Mexico City.

None of that is a translation problem. The words are already right — a Spanish speaker on either side of the Atlantic reads the sentence and understands it perfectly. What they notice is that the numbers on screen belong to somewhere else, which is the same signal as a badly dubbed voice: the content was made for another audience and nobody bothered to adapt it. For Latin America the same guide asks for a neutral register that avoids regionalisms, which is what rules out both vosotros and the voseo of the Río de la Plata.

Then there is length. Spanish says most things with more characters than English does, and a subtitle has 42 of them per line and 17 a second to play with. Condensing without flattening the register is where the craft sits — and it is also why a Spanish file created by dropping a translation into a timing tool reads as a wall of text that nobody finishes.

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Our in-house subtitlers working on Spanish files
GoLocalise subtitling and localisation team at work in the London studio
Inside our London studio — where our in-house subtitling team times, spots and quality-checks every file.

Which do you need?

Open captions, closed captions or SDH

Three different deliverables that people often ask for by the wrong name. Here is the short version.

Open captions

Burnt in

Subtitles burnt permanently into the picture. Nobody can switch them off, which is exactly what you want for social feeds that autoplay muted — and in Spanish it settles the punctuation at delivery, so no player can strand an opening ¿ in one cue and its answer in the next.

  • Always visible
  • Line breaks fixed at delivery
  • Delivered as a finished video file

Closed captions

Switchable

A separate file the viewer can turn on and off, and that can carry several languages at once. The standard for YouTube, Vimeo and the streaming platforms.

  • Viewer controls them
  • Multiple languages from one video
  • Indexed by search engines

SDH

Accessibility

Subtitling for the deaf and hard of hearing: dialogue plus speaker IDs and the sound effects and music cues that carry meaning.

  • Speaker identification
  • Non-dialogue audio described
  • Meets accessibility requirements

Subtitles or captions? The two terms are often used interchangeably. Strictly, subtitles translate the dialogue for viewers who can hear the audio, while captions are same-language and add speaker labels and sound cues for viewers who cannot. We produce either — translated Spanish subtitles or same-language Spanish captions and SDH — in whichever form your platform and audience require.

What we subtitle

Spanish subtitling for every kind of content

Spanish subtitling reaches across two of our busiest markets at once — Spain, and a Latin America that streaming platforms treat as a single delivery and audiences do not — so most briefs arrive asking for both.

Corporate & training video

Internal comms, onboarding and product training subtitled for global teams and LMS delivery.

eLearning & online courses

Timed, readable subtitles for course platforms, MOOCs and instructional video.

Documentary & factual

Festival, broadcast and streaming documentaries, including interview clean-up and on-screen text.

Advertising & social

Burnt-in captions for muted autoplay on Instagram, TikTok, YouTube and paid social.

Streaming & OTT

Platform-spec subtitle and caption files for VOD, OTT and broadcast delivery.

Accessibility (SDH & closed captions)

Same-language SDH and closed captions to meet WCAG and accessibility requirements.

Events, webinars & conferences

Recorded talks, town halls and webinars captioned for on-demand viewing.

E-commerce & product video

Short product and explainer videos captioned to lift conversion and reach.

How can we help you?

Your project manager has everything covered

One point of contact from brief to delivery, and both a linguistic and a technical check on every file.

1

Market first, then brief

Before anything is written we settle which Spanish you are delivering — Spain, Latin America, or both as separate files — because it decides the register, the numbers and the clock.

2

Template and translation

Where needed we build an English subtitle template first, then hand it to a native subtitler from the market the file is for, not from Spanish generally.

3

Condense, time, punctuate

Subtitles are timed to the picture and cut to 42 characters and 17 a second, with each opening ¿ or ¡ set where its question or exclamation actually begins.

4

Delivery and display check

Files delivered in the format you need, with decimals, times and currencies read back against the market they are going to rather than assumed.

Our standards

The specs we work to

Netflix publishes one timed-text guide for Spain and Latin America. These are its numbers, and they are what we hold a file to whether or not it is going to Netflix.

42characters

Maximum per line

A question spends two of them

2lines

Maximum on screen

Opening mark travels with its question

17chars/sec

Reading speed

13 for children's content

1second

Minimum duration

Seven seconds maximum

The character budget is where Spanish gets interesting. English asks a question with one mark at the end; Spanish pays at both ends, and on a 42-character line those two characters are the difference between a clean break and a cue that spills. Multiply it across a feature and it is not a rounding error — it is the reason a machine-timed Spanish file reads faster than anyone can follow, and why our subtitlers condense as they spot rather than afterwards.

Try our free subtitle reading-speed (CPS) checker →

Deliverables

Professional subtitle formats

We adapt translations you already own into subtitle format, or build the subtitles from the video, in Spanish, English or any other language. If what you actually need is a timed script or a plain document, we deliver that instead.

Standard text-based

SRTVTTSSAASSSUB

Compatible with most platforms and players.

Broadcast & professional

STLTTMLDFXPCAPPAC

For broadcasters, post houses and streaming delivery specs.

Burnt-in video

MP4MOVProRes

A finished file with the subtitles baked into the picture, punctuation and all.

Need a different format? Convert SRT, VTT and more with our free subtitle converter →

Where it's goingWhat we deliver
YouTube, Vimeo & LMS platformsSRT or VTT closed captions
Netflix, Amazon & broadcastIMSC, TTML or EBU-STL to platform spec
Instagram, TikTok & paid socialBurned-in captions in MP4 (open captions)
Premiere, Final Cut & DaVinci ResolveSRT / VTT that import straight into your edit

Not sure which you need? Tell us the destination platform and we deliver to its exact spec.

Spanish specifics

The three things that decide whether a Spanish file reads as native

The opening mark goes where the question starts, not where the line starts. The Academy is explicit: the opening ¿ and ¡ are placed exactly where the question or exclamation begins, even when that is mid-sentence — *Pedro, ¿cuántos años tienes?*, *Aunque no te guste venir, ¿puedo contar contigo?*, *Por lo demás, ¿qué aspecto tenía tu hermano?*. In a subtitle the sentence gets split across cues, so the mark has to travel with the question rather than sit at the top of the cue. Automatic captioning drops it or misplaces it almost every time, and the result reads to a Spanish speaker the way a missing capital letter reads to you.

Spain and Latin America need different numbers, not different words. The decimal separator swaps, the 24-hour clock gives way to a. m. and p. m., and the currency changes with the market. A file made for Spain and shipped to Mexico will be understood and will still feel imported, because every figure on screen is written the way somewhere else writes it. For Latin American releases the style guides ask for a neutral register that avoids regionalisms, which is what keeps both vosotros and the voseo out of a file meant to travel from Buenos Aires to Bogotá.

Spanish runs long, and the line does not grow. Forty-two characters, two lines, seventeen characters a second: that budget is the same whatever language is in it, and Spanish arrives with more of them than the English it came from. Condensing is not deleting — the register, the politeness and the joke all have to survive — and it is the difference between a subtitle a viewer reads without noticing and one they pause to finish.

Since 2008

Subtitling & captioning

100+

Languages covered

ISO 9001 & 14001

Certified processes

24–48h

Typical turnaround

Subtitling rates

Professional Spanish subtitling

from £15 per minuteSee full subtitling rates →
Standard

For single videos and straightforward content where accurate, well-timed subtitles are what you need.

  • Castilian or Latin American
  • Punctuation set, not guessed
  • Frame-accurate timing
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Full production

For longer content and recurring projects, including transcription, SDH, burned-in subtitles and multiple output formats.

  • Everything in Standard
  • Both variants as separate files
  • SDH and burnt-in
  • Multiple output formats
Get a quote

Every project is quoted individually and backed by our Price Match Promise. Send us your video for an exact, no-obligation quote.

Not sure what your Spanish subtitles will cost?

Send us the video — or just its running time — and we come back with an itemised quote: running time, languages and output formats priced line by line, with nothing hidden. No obligation, and if you find a like-for-like price lower, we will match it.

  • Free, itemised quote
  • No obligation
  • Price Match Promise

Trusted by global brands

We have used GoLocalise on a regular basis for projects in a number of languages. The service we receive is great. The team is always friendly and professional. The voiceovers we receive are of a very high quality and the turnaround is extremely quick. We are very happy to recommend GoLocalise to other businesses.
Jo SamuelAnimator at Pixel Circus
It was a pleasure to work with David and the team at GoLocalise. David gave me lots of help and advice, guiding me through my first subtitling project. He really knows his stuff! The experience was completely pain-free. I would not hesitate to recommend GoLocalise – outstanding work at a good price.
Kerry GilliesDirector at Synergy Language Services
They're reliable, adaptive and obsessed with quality. And while you can never be 100% guaranteed of perfection, you can be sure GoLocalise will go the extra mile to get it right every time. We've worked with them now for over 5 years and we are truly thankful to have such a strong localisation partner for our business.
Lucas ColeSales and Marketing Director at Epipheo

Most common questions

Can one Spanish file serve Spain and Latin America?

For plain dialogue it often can. It stops working the moment a number appears. Spain writes 2,50 where Latin America writes 2.50, Spain sets 18:00 where Latin America follows the source with a. m. and p. m., and the currency changes with the market. None of that throws an error, so the file passes QC and still reads as imported. Where budget allows we produce the two as separate deliverables from one spotting pass, which costs far less than doing it twice.

What actually goes wrong with ¿ and ¡ in subtitles?

The opening mark belongs where the question begins, which is often not where the sentence begins — Pedro, ¿cuántos años tienes? A subtitle then splits that sentence across cues, and the mark has to move with the question rather than sit at the top of the cue. Automatic tools drop it or default it to the first character, and the viewer is left with an answer mark that never opened.

Do you use vosotros or ustedes?

Whichever the market takes. Vosotros is standard in Spain and absent from Latin America, where ustedes covers both. For a release that has to travel across Latin America the guides ask for a neutral register, so we keep regional forms out — including the voseo you would hear in Buenos Aires or Montevideo — unless your brief is specifically for that country.

Does Spanish need more screen time than English?

It needs more characters, which is not the same thing. The line stays at 42 and the reading speed stays at 17 a second, so what gives is the wording. A subtitler condenses while spotting, keeping the register and the timing of the joke and dropping what the picture already tells you. Translate first and time afterwards and you get a file that is technically valid and unreadable.

What does Spanish subtitling cost per minute?

From £15 per minute of video, and Spanish sits in our first rate band alongside French, German, Italian and Portuguese. The figure moves with running time, with whether the audio needs transcribing before anyone can translate it, with SDH or a burnt-in master, and with how many output formats leave with the job. Every quote is itemised and carries the Price Match Promise.

The audio is already in Spanish. Can you caption rather than translate?

Yes, and a good share of our Spanish work is exactly that. Same-language captions and SDH for accessibility, for compliance and for muted social feeds are a separate discipline from translating into Spanish, and we staff them separately — a captioner working from Spanish audio is listening for speaker changes and sound cues, not for equivalents.

We have a Spanish script already. Can you subtitle from it?

Send it over. We spot and time against what you have, reading it back against the audio as we go — scripts drift from what was actually said, and in Spanish the drift usually shows up as punctuation that was never in the original. We will also flag any figures written for the wrong market before they reach the screen.

Which editing software do your Spanish subtitle files import into?

All the usual ones. SRT, VTT, STL and TTML carry accents, ñ and the inverted marks intact into Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, Camtasia and the main online editors and players. If you would rather not manage a separate file, we burn the subtitles into a finished MP4 or MOV instead.

Ready to subtitle your video in Spanish?

Send us your video and we'll come back with an exact, itemised quote.

Professional voice over services for your audio and video productions

Voice over

  • State-of-the-art studios
  • Neumann microphones
  • On-hand sound engineers
  • 1,000+ voice actors
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Translation

  • 100+ languages covered
  • Tailored to your needs
  • Stringent quality control
  • Dedicated project managers
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Subtitling

  • Experienced subtitlers
  • Industry-standard software
  • Burn-in and graphic editing
  • Open and closed captions
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Transcription

  • Improve accessibility
  • Reach a wider audience
  • Boost SEO and video views
  • Maximise video engagement
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