GoLocalise
Subtitler timing Zulu subtitles against video in GoLocalise's London studio

Subtitling · Zulu

Zulu subtitling services

Corporate video, eLearning, documentary, broadcast and advertising, subtitled by native Zulu linguists who decide every line break. Written to the published Zulu style guide, delivered in your platform's format. Zulu subtitles, voice over scripts and translation all sit inside one project.

Native-speaking subtitlers
SDH & closed captions
ISO 9001 & ISO 14001
Burnt-in or separate files
In-house subtitling team
Native-speaking subtitlers
SDH & closed captions
ISO 9001 & ISO 14001
Burnt-in or separate files
In-house subtitling team

About Zulu subtitling

Where a whole clause arrives on screen as a single word

Zulu is written conjunctively: the subject marker, the tense, the object marker and the verb root are one written word, with nothing between them. Netflix's Zulu subtitle guide makes the rule explicit and supplies its own example — bayangihlekisa, not baya ngi hlekisa. Fourteen characters, four pieces of grammar, and not one space that a line break could use.

That is the whole of the subtitling problem. A cue running to two lines has to break at a space, and Zulu offers fewer of them per line than English does. The ordinary word for eight, isishiyagalombili, is seventeen characters on its own. Where the break falls is a judgement about grammar, not a wrap setting, and the guide asks for one line wherever the text will fit.

At GoLocalise, native Zulu subtitlers write the lines and place every break by hand. We work to the published Zulu style guide rather than to a European default, and we rebuild long English sentences as short Zulu ones instead of pushing an unbreakable word onto a second line and hoping the player copes.

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Our in-house subtitlers working on Zulu files
GoLocalise subtitling and localisation team at work in the London studio
Inside our London studio — where our in-house subtitling team times, spots and quality-checks every file.

Which do you need?

Open captions, closed captions or SDH

Three different deliverables that people often ask for by the wrong name. Here is the short version.

Open captions

Burnt in

Subtitles burnt permanently into the picture. Nobody can switch them off, which is exactly what you want for social feeds that autoplay muted — and in Zulu it fixes every line break at delivery, with no player left to re-wrap a long word wherever it likes.

  • Always visible
  • Line breaks fixed at delivery
  • Delivered as a finished video file

Closed captions

Switchable

A separate file the viewer can turn on and off, and that can carry several languages at once. The standard for YouTube, Vimeo and the streaming platforms.

  • Viewer controls them
  • Multiple languages from one video
  • Indexed by search engines

SDH

Accessibility

Subtitling for the deaf and hard of hearing: dialogue plus speaker IDs and the sound effects and music cues that carry meaning.

  • Speaker identification
  • Non-dialogue audio described
  • Meets accessibility requirements

Subtitles or captions? The two terms are often used interchangeably. Strictly, subtitles translate the dialogue for viewers who can hear the audio, while captions are same-language and add speaker labels and sound cues for viewers who cannot. We produce either — translated Zulu subtitles or same-language Zulu captions and SDH — in whichever form your platform and audience require.

What we subtitle

Zulu subtitling for every kind of content

Zulu subtitling covers South African broadcast, corporate and public-sector video, where cue length has to be planned rather than measured afterwards. These are the formats we handle most.

Corporate & training video

Internal comms, onboarding and product training subtitled for global teams and LMS delivery.

eLearning & online courses

Timed, readable subtitles for course platforms, MOOCs and instructional video.

Documentary & factual

Festival, broadcast and streaming documentaries, including interview clean-up and on-screen text.

Advertising & social

Burnt-in captions for muted autoplay on Instagram, TikTok, YouTube and paid social.

Streaming & OTT

Platform-spec subtitle and caption files for VOD, OTT and broadcast delivery.

Accessibility (SDH & closed captions)

Same-language SDH and closed captions to meet WCAG and accessibility requirements.

Events, webinars & conferences

Recorded talks, town halls and webinars captioned for on-demand viewing.

E-commerce & product video

Short product and explainer videos captioned to lift conversion and reach.

How can we help you?

Your project manager has everything covered

One point of contact from brief to delivery, and both a linguistic and a technical check on every file.

1

Brief review

We review your video, your audience and the player, including how much room each cue really has once Zulu words take their full length.

2

Template and translation

Where needed, we create an English subtitle template first, then send it to a native Zulu subtitler.

3

Timing and quality checks

Subtitles are timed against the video and checked for reading speed, line length, break points that respect the written word, and format compliance.

4

Delivery and display check

Files delivered in the format you need, with every line break confirmed on the destination player rather than left to its wrap.

Our standards

The specs we work to

Readable subtitles are a matter of measurable limits, not opinion. These are the defaults we apply to Zulu unless your style guide says otherwise.

42characters

Maximum per line

As per the English template

2lines

Maximum on screen

One line whenever the text fits

17chars/sec

Reading speed

20 in SDH, 17 for children's

1second

Minimum duration

Up to seven seconds on screen

Netflix publishes a Zulu style guide, so these are its numbers rather than ours: 42 characters, two lines, 17 characters per second for translated subtitles and 20 in SDH, with children's content staying at 17 instead of dropping to 13. It sets no minimum or maximum duration, so the general spec covers that. What it does spend words on is where a line may break, which here is the harder half of the job.

Try our free subtitle reading-speed (CPS) checker →

Deliverables

Professional subtitle formats

We adapt your existing translations into subtitle format or create subtitles from scratch, in Zulu, English or any other language. And if the project needs a timed script or a plain document instead, we deliver that too.

Standard text-based

SRTVTTSSAASSSUB

Compatible with most platforms and players.

Broadcast & professional

STLTTMLDFXPCAPPAC

For broadcasters, post houses and streaming delivery specs.

Burnt-in video

MP4MOVProRes

A finished file with the subtitles baked into the picture, line breaks included.

Need a different format? Convert SRT, VTT and more with our free subtitle converter →

Where it's goingWhat we deliver
YouTube, Vimeo & LMS platformsSRT or VTT closed captions
Netflix, Amazon & broadcastIMSC, TTML or EBU-STL to platform spec
Instagram, TikTok & paid socialBurned-in captions in MP4 (open captions)
Premiere, Final Cut & DaVinci ResolveSRT / VTT that import straight into your edit

Not sure which you need? Tell us the destination platform and we deliver to its exact spec.

Zulu specifics

One family, two ways of drawing the word boundary

The convention is a choice, not a property of the grammar. Sesotho has the same building blocks and writes them disjunctively, as a run of short separate words, and the comparison is old enough to have a literature of its own: Taljard and Bosch showed in 2006 that the two orthographies hide how alike the two languages are underneath. For a subtitler the difference arrives as spaces per line.

The style guide also goes further than a character count, which is unusual. It sets 42 characters and a reading speed of 17 like most of the vertical, then spends its space on sentence shape: keep the text to one line where it fits, avoid leaving one or two words stranded on the top line, and do not carry an English compound sentence over into Zulu. Write short ones instead.

Around 12 million people speak Zulu as a first language and some 16 million more use it as a second, which makes it the most widely spoken home language in South Africa, where it has been official since 1994. Written usage falls under the Pan South African Language Board, successor to the old provincial language board, and that is the standard our subtitlers work to.

Since 2008

Subtitling & captioning

100+

Languages covered

ISO 9001 & 14001

Certified processes

24–48h

Typical turnaround

Subtitling rates

Professional Zulu subtitling

from £20 per minuteSee full subtitling rates →
Standard

For single videos and straightforward content where accurate, well-timed subtitles are what you need.

  • Native Zulu subtitler
  • Line breaks placed by hand
  • Frame-accurate timing
Get a quote
Full production

For longer content and recurring projects, including transcription, SDH, burned-in subtitles and multiple output formats.

  • Everything in Standard
  • Transcription and template
  • SDH and burnt-in
  • Multiple output formats
Get a quote

Every project is quoted individually and backed by our Price Match Promise. Send us your video for an exact, no-obligation quote.

Not sure what your Zulu subtitles will cost?

Send us the video — or just its running time — and we come back with an itemised quote: running time, languages and output formats priced line by line, with nothing hidden. No obligation, and if you find a like-for-like price lower, we will match it.

  • Free, itemised quote
  • No obligation
  • Price Match Promise

Trusted by global brands

We have used GoLocalise on a regular basis for projects in a number of languages. The service we receive is great. The team is always friendly and professional. The voiceovers we receive are of a very high quality and the turnaround is extremely quick. We are very happy to recommend GoLocalise to other businesses.
Jo SamuelAnimator at Pixel Circus
It was a pleasure to work with David and the team at GoLocalise. David gave me lots of help and advice, guiding me through my first subtitling project. He really knows his stuff! The experience was completely pain-free. I would not hesitate to recommend GoLocalise – outstanding work at a good price.
Kerry GilliesDirector at Synergy Language Services
They're reliable, adaptive and obsessed with quality. And while you can never be 100% guaranteed of perfection, you can be sure GoLocalise will go the extra mile to get it right every time. We've worked with them now for over 5 years and we are truly thankful to have such a strong localisation partner for our business.
Lucas ColeSales and Marketing Director at Epipheo

Most common questions

Why do our Zulu subtitles break in the middle of a word?

Because the software ran out of line and cut where the count ended. Zulu writes a whole clause as one word, so a cue can hold a fourteen or seventeen character string with no space inside it, and an automatic wrap has nowhere legal to go. A Zulu subtitler rewrites the cue so the break lands between words instead, which usually means shortening the sentence rather than moving the break.

Does Zulu need more characters per line than English?

Not more characters, fewer places to divide them. The same meaning often occupies a similar count, but it arrives as two or three long strings instead of six short ones, so the 42 character limit bites sooner in practice. That is why we plan the line structure while translating rather than translating first and wrapping afterwards.

Is there an official subtitle standard for Zulu?

Yes, and it is worth reading. Netflix publishes a Zulu timed text style guide that sets the character limit and reading speeds, and then goes on to insist that words are written conjunctively, with its own before and after examples. It also tells subtitlers not to reproduce English compound sentences in Zulu. We follow it unless your own spec says otherwise.

Can automatic captioning handle Zulu?

Not to a standard you would ship. The output tends to split written words into their grammatical pieces, which is precisely the error the style guide singles out, and it lands on every line rather than occasionally. We treat machine output as a rough timing pass at best, and a native Zulu subtitler writes the text that goes on screen.

How much does Zulu subtitling cost?

Zulu subtitling is quoted by the minute of video, from £20. Planning the line structure around the written word is part of that rate, not an extra. What moves the figure is running time, whether we transcribe before translating, whether you need SDH or an open-caption master, and how many output formats leave with the job. Every project gets its own quote, backed by the Price Match Promise.

Can you caption footage that is already in Zulu rather than translating it?

Yes, and it is a large share of what we do here. Same-language Zulu captions and SDH are what accessibility teams ask for and what carries a muted social feed. The line break question is if anything sharper in this direction, because there is no translation stage where somebody would have reshaped the sentence to fit the screen.

We have a Zulu transcript or SRT already. Will you work from it?

Gladly. We spot and time against what you send, and the first thing we look at is how its lines were divided, since inherited Zulu files very often carry breaks made by a character counter. If there is no transcript we build one from the audio first. Either route gets the same linguistic and technical QA before delivery.

Will your Zulu files import cleanly into our editing software?

They will. Zulu SRT, VTT, STL and TTML open in Premiere Pro, Final Cut Pro, DaVinci Resolve and the browser-based editors with our line divisions intact. One thing to watch is any editor set to re-wrap text on import, since that undoes the work. Burnt-in MP4 or MOV removes the question entirely.

Ready to subtitle your video in Zulu?

Send us your video and we'll come back with an exact, itemised quote.

Professional voice over services for your audio and video productions

Voice over

  • State-of-the-art studios
  • Neumann microphones
  • On-hand sound engineers
  • 1,000+ voice actors
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Translation

  • 100+ languages covered
  • Tailored to your needs
  • Stringent quality control
  • Dedicated project managers
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Subtitling

  • Experienced subtitlers
  • Industry-standard software
  • Burn-in and graphic editing
  • Open and closed captions
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Transcription

  • Improve accessibility
  • Reach a wider audience
  • Boost SEO and video views
  • Maximise video engagement
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