Radio voice over
Professional radio voice over services
Radio has nothing to hide behind. No picture, no motion, no text on screen, just a voice and whatever a listener is doing while they hear it. That is the discipline of the medium: the read has to build the entire scene in someone’s head, and it usually has to do it while they are driving, cooking or only half paying attention.
A professional Radio Voice Over is what turns those seconds of sound into something a listener actually registers. At GoLocalise, we cast and record voices for radio commercials, station imaging, jingledrops, promos and sponsorship reads, matching the voice to your brand, your audience and the station the spot is airing on.
- Voices cast for the station and daypart you are buying, not just for how good the demo sounds
- Reads timed to the exact second, whether the slot is a ten-second tag or a sixty-second feature
- Audio delivered to broadcast spec, clean and ready for the station to drop straight into playout
- Translation and localisation handled in-house for campaigns running across more than one market
Explore some examples of our Radio Voice Over Artists
Every radio demo sounds polished in isolation. The real test is how a voice holds up inside an actual spot, over a music bed, against a hard time limit, and whether it still sounds fresh on the fiftieth play during a heavy rotation.
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Types of radio voice over we record
“Radio voice over” covers far more than a 30-second spot. Each format has its own read, its own timing and its own delivery spec, and we cast and record all of them in-house — in English and 100+ other languages.
Radio commercials
The core radio ad voice over: hard-sell retail, conversational brand spots and everything between, cut to 10, 20, 30, 40 or 60 seconds and timed to the slot you have booked.
Station imaging & idents
The voice of the station itself — sweepers, idents, liners and links that give a channel its identity and hold it consistent across every hour of output.
Promos & trailers
Programme and event promos that build anticipation and drive tune-in, voiced with the energy and pace radio promotion demands.
Sponsorship reads
“In association with…” billboards and sponsor credits, read to the exact word count and broadcast rules that sponsorship stings require.
Jingles & jingledrops
Sung and spoken jingledrops and dry voice stems that slot into your music and production beds, delivered clean and ready to mix.
Digital & streaming audio ads
Voice over for Spotify, podcast pre-roll, online radio and DAX-style audio campaigns — the same spot versioned for every place your audience listens.
How our radio voice over services work
Radio rarely comes with a generous lead time. A brief lands, the airtime is already booked, and the spot has to be cut and cleared before the slot goes live. Our process is built to move at that pace without cutting corners, with every project coordinated by a dedicated project manager:
Brief review
Translation
Voice casting
Studio recording
Audio editing
Quality assurance
Feedback & revisions
Broadcast delivery
Casting, direction, recording and delivery all run through one team. That is how a Radio Voice Over arrives on deadline, on brief and ready for playout.
Why choose a professional radio voice over?
Radio is an audio-only medium, and it is easy to underestimate what that takes away. There is no logo, no product shot, no on-screen offer to fall back on. Everything the listener understands about the brand in that moment has to arrive through the voice, which puts a lot of weight on getting the read right.
It is also a medium people listen to while doing something else. The audience is in the car, at work, moving around the kitchen, and the spot has to cut through that without a screen demanding their eyes. A professional radio voice knows how to land a line so it registers even with divided attention, where an amateur read simply washes past.
Repetition matters too, because radio works by playing a spot again and again across a buy rather than once. A read that grates a little on first listen becomes hard to sit through by the tenth, while a well-judged one wears in rather than out. Over a full campaign, that is the difference between airtime working for you and working against you.
And radio campaigns rarely stay still. The sixty-second feature becomes a thirty, a fifteen and a ten-second tag; the offer changes; a new flight launches. Booking through GoLocalise keeps the same voice available and consistent across every version, so the whole campaign sounds like one brand rather than a patchwork of sessions.
Radio & broadcast specs
We deliver spots cut to time and cleared for air — tell us the station, region and term.
- Durations
- Standard 10″, 20″, 30″, 40″ and 60″ reads, cut to time.
- Audio formats
- Broadcast WAV (44.1 kHz) or MP3 to your station's spec.
- Usage & clearances
- We price and clear the usage — station, region and term.
- Tags & versions
- Multiple end-tags and regional versions from one session.
- Turnaround
- Most spots delivered same day or within 24 hours.
- Languages
- Native reads for local and international stations, 100+ languages.
Matching the read to the message
Two radio scripts of the same length can need completely different voices. Before we cast, we pin down the “sell” your spot is making and the exact seconds it has to land in — that is what makes a radio ad voice over work on air rather than just sound nice in isolation.
Soft, medium or hard sell
The soft sell is suggestive and warm — it appeals to emotion and trust, and wants a friendly, conversational, understated read.
The medium sell is upbeat and lively, calling the listener to action without pushing; it suits energetic, characterful voices.
The hard sell is urgent and direct, built for limited-time offers and retail deadlines, and rewards a confident, punchy delivery.
We shortlist talent who are genuinely strong in the style your script needs, rather than a voice that only shines on its own demo.
Written and timed for the slot
Timing is unforgiving on radio. As a rough guide a 30-second spot runs to about 60–80 words and a 60-second spot to roughly 130–150, before you allow room for music, a strong pause and a clean call to action.
We can record to a hard time-out, trim and re-pace the read in the studio, and supply tight cutdowns — 60 to 30 to 15 to a 10-second tag — that still sound like one campaign.
Every file leaves the studio at broadcast level and spec, mixed with your bed and effects if you need it, ready for the station to drop straight into playout.
How to choose the right radio voice over
Start from where the spot is airing, not from the voice. A read built for a national breakfast show, a local drive-time slot and a digital radio pre-roll each reward different choices, and a voice that owns one can fall flat in another.
Then define the read style the creative actually needs. Hard-sell retail urgency, warm conversational storytelling and dry, understated humour are different skills, and most talent is stronger in some than others. Listening to demos against your own script, rather than in the abstract, makes the right fit obvious fast.
Finally, settle the usage and airtime conversation before recording, not after. The stations, territories and campaign length shape both the price and the talent contract, and sorting it out mid-flight always costs more than scoping it properly at the start.
When we cast radio work at GoLocalise, these are the four areas we recommend resolving first
Read style: hard sell, conversational or storytelling
Fit with your station and audience
Experience with radio formats and timing
Usage rights and airtime scope
Radio voice over pricing & project options
Radio voice over pricing has its own logic: the recording session is only part of the cost, and how the spot is used often matters more. A read airing nationally across a full quarter is priced differently from the same script running two weeks on a single local station, even when the studio time is identical. That is why we quote per campaign rather than per package. The tiers below are reference points showing how radio projects of different scopes typically come together:
Bronze
For a single-station spot with a final script, recorded by the right professional voice. Includes:
- Professional radio voice over recording
- Audio editing and clean-up
- Delivery to broadcast spec, ready for playout
Silver
For campaigns entering a new market, with the script adapted before recording. Includes:
- Script translation and localisation by native linguists
- Professional radio voice over recording
- Audio editing and clean-up
- Delivery reviewed against your target market
Gold
For campaigns running across multiple stations and platforms with everything covered. Includes:
- Script translation and localisation
- Professional radio voice over recording
- Audio editing, mixing and clean-up
- Versioned cutdowns and tags supplied ready to air
Custom projects
A campaign across eight markets with staggered launch dates? A run of seasonal refreshes and offer changes through the year? Specific broadcast usage to clear across networks? Most radio work looks like this, so tell us the plan and we will quote around it.
Get a tailored quote for your projectRadio voice over for multilingual and global campaigns
A radio campaign that crosses borders faces an awkward balance: the idea has to stay recognisable everywhere while still sounding local in each market. Run the original voice in a market that does not speak the language and you lose the audience; recast carelessly station by station and you lose the campaign.
GoLocalise manages that balance from the centre. One brief and one project manager cover every market version, with casting, direction and delivery held to the same standard from the lead market to the smallest local buy.
Carefully selected voice talent for each market
Radio trades on familiarity, and nothing breaks it faster than a voice that sounds imported. Humour, warmth and pace all land differently from one market to the next, and a listener clocks an outsider instantly.
For each language in the campaign, we shortlist native radio talent who match the brief and the local audience, and you sign off every voice before the sessions begin.
The result is a spot that sounds locally made on every station it airs on.
One sound across languages
Listeners in each market only ever hear their own version, but the brand team has to live with all of them at once. Versions that drift apart in tone quietly pull the campaign apart with them.
We direct every market’s talent against the lead spot and shared references, keeping energy, pacing and attitude aligned across languages.
Line the versions up afterwards and they should still sound like one campaign, which is the standard we work to.
Centralised production and quality control
Multi-market radio multiplies deadlines, station specs and approval rounds. Spread across local suppliers, it multiplies the risk of something going to air wrong too. We keep the whole programme inside one workflow instead.
Every version passes linguistic and technical QA, including timing and broadcast levels, before it is delivered.
You receive air-ready files for every market, cleared, consistent and on the agreed schedule.
Languages
Radio voice over in your language
Take your radio ad into new markets with native voices your listeners recognise. A few of our most-requested languages are below — we record in 100+ in total.
- Afrikaans
- Arabic
- Assamese
- Bengali
- Bulgarian
- Cantonese
- Catalan
- Chinese Mandarin
- Croatian
- Czech
- Danish
- Dutch
- English Africa
- English UK
- English US
- Estonian
- Filipino
- Finnish
- Flemish
- French European
- German
- Greek
- Hebrew
- Hindi
- Hungarian
- Indonesian
- Italian
- Japanese
- Korean
- Latvian
- Lithuanian
- Malay
- Norwegian
- Persian (Farsi)
- Polish
- Portuguese Brazilian
- Romanian
- Russian
- Serbian
- Sesotho
- Slovak
- Slovenian
- Spanish European
- Spanish Latin American
- Swedish
- Turkish
- Ukrainian
- Vietnamese
- Welsh
- Zulu
We record in over 100 languages
Can't see the one you need? We almost certainly cover it.
Trusted to deliver by the world top brands
Click a logo to watch the work we delivered for them.
What our happy customers say
We have used GoLocalise on a regular basis for projects in a number of languages. The service we receive is great. The team is always friendly and professional. The voiceovers we receive are of a very high quality and the turnaround is extremely quick. We are very happy to recommend GoLocalise to other businesses.
We’ve worked with the GoLocalise team on countless video projects and have always had the same consistent, great experience. Not only are they responsive and quick on turnaround, I can always trust the VO will be done right – they are always 100% clear with communication and ensure their talent is prepared to record by asking necessary questions upfront before recording. Highly recommended and will definitely work with them on future projects.
It was a pleasure to work with David and the team at GoLocalise. David gave me lots of help and advice, guiding me through my first subtitling project. He really knows his stuff! The experience was completely pain-free. I would not hesitate to recommend GoLocalise – outstanding work at a good price.
They’re reliable, adaptive and obsessed with quality. And while you can never be 100% guaranteed of perfection, you can be sure GoLocalise will go the extra mile to get it right every time. Whether that’s hiring extra resources, hopping on multiple calls or even changing their internal processes, they’ll do what it takes. We’ve worked with them now for over to 5 years and we are truly thankful to have such a strong localisation partner for our business.
Plan your radio voice over
Guides and tools for timing, pricing and licensing your radio spot.
Script time calculator
Check your script fits :20, :30 or :60 before the session.
Time your scriptVoice over rates
How radio ad voice over is priced, from session fee to usage.
View ratesUsage fees & buyouts
How radio usage is licensed by station reach and term.
Read the guideAd script samples
Commercial scripts to model your radio spot on.
See examplesFAQs
It is the recorded voice used in radio content, from commercials and station imaging to promos, sponsorship reads and jingledrops. The job asks for performance and precision at once: carrying the whole message through sound alone, inside an exact number of seconds, for an audience that is almost always doing something else while they listen.
Related voice over & localisation services
Radio rarely travels alone. Brief us on the wider campaign and the same team can cover the TV cutdown, the phone system and every language you air in.
Commercial voice over
TV, online and cinema ad voices to match your radio campaign across every screen and channel.
Find out moreCorporate voice over
Brand films, internal comms and presentations voiced in the same tone as your on-air identity.
Find out moreIVR & telephone voice over
On-hold messages and phone menus in the same brand voice callers hear on the radio.
Find out moreAI voice over
Synthetic voices for high-volume or fast-turnaround audio, with human direction and QA.
Find out moreAudio & video translation
Script translation and localisation by native linguists before your spot is recorded.
Find out moreLondon recording studios
Broadcast-quality booths in Central London for in-person or remote-directed radio sessions.
Find out moreProfessional voice over services for your audio and video productions
Voice over
- State-of-the-art studios
- Neumann microphones
- On-hand sound engineers
- 1,000+ voice actors
Translation
- 100+ languages covered
- Tailored to your needs
- Stringent quality control
- Dedicated project managers
Subtitling
- Experienced subtitlers
- Industry-standard software
- Burn-in and graphic editing
- Open and closed captions
Transcription
- Improve accessibility
- Reach a wider audience
- Boost SEO and video views
- Maximise video engagement