GoLocalise
Subtitler timing Malay subtitles against video in GoLocalise's London studio

Subtitling · Malay

Malay subtitling services

Corporate film, eLearning, documentary, streaming and advertising, subtitled by native Malaysian linguists for Malaysia, Singapore and Brunei. Spelling follows Dewan Bahasa dan Pustaka. Malay documents, recording scripts and translation are handled alongside the subtitling.

Native-speaking subtitlers
SDH & closed captions
ISO 9001 & ISO 14001
Burnt-in or separate files
In-house subtitling team
Native-speaking subtitlers
SDH & closed captions
ISO 9001 & ISO 14001
Burnt-in or separate files
In-house subtitling team

About Malay subtitling

Written to Malaysia's standard, not converted from a neighbour

Malay has around 80 million native speakers and well over a hundred million more who use it as a second language. Article 152 of the constitution makes it the national language of Malaysia, and it is an official language of Brunei and of Singapore as well. All three write standard Malay, and the reference for Malaysia is Dewan Bahasa dan Pustaka, the body that regulates the national language and publishes its dictionary.

The shortcut on offer elsewhere is an Indonesian file with a light edit laid over it. A Malaysian viewer picks it up inside a scene. The two varieties share an alphabet and most of a grammar, and since the joint spelling reform of 16 August 1972 they share most of their spelling conventions too, which is precisely why a converted file looks plausible for a moment. Vocabulary is where the two parted company, and they parted decades ago.

At GoLocalise the Malay is written by native Malaysian subtitlers working from your audio or your script. Spelling follows DBP, loanwords follow Malaysian usage, and two people read the file before it ships, one on the language and one on the delivery spec. Malay translation of documents, scripts and on-screen text runs through the same team and the same glossary.

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Our in-house subtitlers working on Malay files
GoLocalise subtitling and localisation team at work in the London studio
Inside our London studio — where our in-house subtitling team times, spots and quality-checks every file.

Which do you need?

Open captions, closed captions or SDH

Three different deliverables that people often ask for by the wrong name. Here is the short version.

Open captions

Burnt in

Subtitles burnt permanently into the picture. Nobody can switch them off, which is exactly what you want for social feeds that autoplay muted — and in Malay it puts the Malaysian wording out of reach of whatever edits the file might pick up later.

  • Always visible
  • Malaysian wording fixed on delivery
  • Delivered as a finished video file

Closed captions

Switchable

A separate file the viewer can turn on and off, and that can carry several languages at once. The standard for YouTube, Vimeo and the streaming platforms.

  • Viewer controls them
  • Multiple languages from one video
  • Indexed by search engines

SDH

Accessibility

Subtitling for the deaf and hard of hearing: dialogue plus speaker IDs and the sound effects and music cues that carry meaning.

  • Speaker identification
  • Non-dialogue audio described
  • Meets accessibility requirements

Subtitles or captions? The two terms are often used interchangeably. Strictly, subtitles translate the dialogue for viewers who can hear the audio, while captions are same-language and add speaker labels and sound cues for viewers who cannot. We produce either — translated Malay subtitles or same-language Malay captions and SDH — in whichever form your platform and audience require.

What we subtitle

Malay subtitling across the region's screens

Malay work comes to us from Malaysian brands, regional streaming platforms, training teams and Singapore agencies serving three markets at once. These are the formats we handle most.

Corporate & training video

Internal comms, onboarding and product training subtitled for global teams and LMS delivery.

eLearning & online courses

Timed, readable subtitles for course platforms, MOOCs and instructional video.

Documentary & factual

Festival, broadcast and streaming documentaries, including interview clean-up and on-screen text.

Advertising & social

Burnt-in captions for muted autoplay on Instagram, TikTok, YouTube and paid social.

Streaming & OTT

Platform-spec subtitle and caption files for VOD, OTT and broadcast delivery.

Accessibility (SDH & closed captions)

Same-language SDH and closed captions to meet WCAG and accessibility requirements.

Events, webinars & conferences

Recorded talks, town halls and webinars captioned for on-demand viewing.

E-commerce & product video

Short product and explainer videos captioned to lift conversion and reach.

How can we help you?

Your project manager has everything covered

One point of contact from brief to delivery, and both a linguistic and a technical check on every file.

1

Brief review

We confirm which of the three markets leads, along with the platform, and whether any regional material is arriving as reference rather than as a base to edit over.

2

Template and translation

Where needed, we create an English subtitle template first, then send it to a native Malay subtitler.

3

Timing and quality checks

Cues are spotted to picture and checked for reading speed, line width and break points, then a separate read puts the spelling past DBP and flags vocabulary that drifted in from across the strait.

4

Delivery

Files go out in the format your platform requires, labelled for the market the Malay was actually written for.

Our standards

The specs we work to

Readable subtitles are a matter of measurable limits, not opinion. These are the defaults we apply to Malay unless your style guide says otherwise.

42characters

Maximum per line

Malay platform style guide

2lines

Maximum on screen

Split where the sense allows

17chars/sec

Reading speed

13 on children's programmes

1second

Minimum duration

Seven seconds at the far end

These four come from the published Malay style guide rather than from our house defaults, and the same guide lifts reading speed to twenty characters a second for SDH. Worth saying what numbers like these cannot catch. **A character count is identical whether the word on screen is pejabat or kantor**, and so is the reading speed, so a file converted from the neighbouring standard clears every measurable limit and is still wrong. What finds it is a native read.

Try our free subtitle reading-speed (CPS) checker →

Deliverables

Professional subtitle formats

We adapt your existing translations into subtitle format or create subtitles from scratch, in Malay, English or any other language. And if the project needs a timed script or a plain document instead, we deliver that too.

Standard text-based

SRTVTTSSAASSSUB

Compatible with most platforms and players.

Broadcast & professional

STLTTMLDFXPCAPPAC

For broadcasters, post houses and streaming delivery specs.

Burnt-in video

MP4MOVProRes

A finished file with the subtitles baked into the picture, Malaysian spelling included.

Need a different format? Convert SRT, VTT and more with our free subtitle converter →

Where it's goingWhat we deliver
YouTube, Vimeo & LMS platformsSRT or VTT closed captions
Netflix, Amazon & broadcastIMSC, TTML or EBU-STL to platform spec
Instagram, TikTok & paid socialBurned-in captions in MP4 (open captions)
Premiere, Final Cut & DaVinci ResolveSRT / VTT that import straight into your edit

Not sure which you need? Tell us the destination platform and we deliver to its exact spec.

Malay specifics

Where a converted file gives itself away

Some of it surfaces in single words. The Malay platform style guide names tahu, mahu and beritahu and says never to use the Indonesian spellings tau, mau and beritau, which are exactly the forms a spellchecker pointed at the wrong locale waves straight through. A handful of them across a ninety-minute film is enough for a viewer to work out where the file started life, and that impression lasts the rest of the running time.

More of it surfaces in ordinary nouns, because the borrowings came from different places. An office is a kantor in Indonesian and a pejabat in Malay; a secretary is a sekretaris or a setiausaha; a television is a televisi, out of Dutch, or a televisyen, out of English. Then there are words living in both and meaning different things: baja is steel on one side of the strait and fertiliser on the other, and butuh is unremarkable in one and obscene in the other.

Three countries write standard Malay and each keeps its own authority. Malaysia and Indonesia founded a joint language council in December 1972, and Brunei joined it in November 1985; Singapore attends as an observer. Its remit is to keep those national standards aligned rather than to merge them, which is why one well-written Malaysian file normally travels to Singapore and Brunei intact. Official and local terminology is what we settle at the brief.

Since 2008

Subtitling & captioning

100+

Languages covered

ISO 9001 & 14001

Certified processes

24–48h

Typical turnaround

Subtitling rates

Malay subtitling by Malaysian linguists

from £20 per minuteSee full subtitling rates →
Standard

For single videos and straightforward content where accurate, well-timed subtitles are what you need.

  • Native Malay subtitler
  • DBP spelling throughout
  • Frame-accurate timing
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Full production

For longer content and recurring projects, including transcription, SDH, burned-in subtitles and multiple output formats.

  • Everything in Standard
  • Transcription and template
  • SDH and burnt-in
  • Malaysia, Singapore and Brunei
Get a quote

Every project is quoted individually and backed by our Price Match Promise. Send us your video for an exact, no-obligation quote.

Not sure what your Malay subtitles will cost?

Send us the video — or just its running time — and we come back with an itemised quote: running time, languages and output formats priced line by line, with nothing hidden. No obligation, and if you find a like-for-like price lower, we will match it.

  • Free, itemised quote
  • No obligation
  • Price Match Promise

Trusted by global brands

We have used GoLocalise on a regular basis for projects in a number of languages. The service we receive is great. The team is always friendly and professional. The voiceovers we receive are of a very high quality and the turnaround is extremely quick. We are very happy to recommend GoLocalise to other businesses.
Jo SamuelAnimator at Pixel Circus
It was a pleasure to work with David and the team at GoLocalise. David gave me lots of help and advice, guiding me through my first subtitling project. He really knows his stuff! The experience was completely pain-free. I would not hesitate to recommend GoLocalise – outstanding work at a good price.
Kerry GilliesDirector at Synergy Language Services
They're reliable, adaptive and obsessed with quality. And while you can never be 100% guaranteed of perfection, you can be sure GoLocalise will go the extra mile to get it right every time. We've worked with them now for over 5 years and we are truly thankful to have such a strong localisation partner for our business.
Lucas ColeSales and Marketing Director at Epipheo

Most common questions

Can we adapt our Indonesian subtitles for the Malaysian market?

We can, though writing from your source usually works out cheaper in the end. The 1972 reform brought the two spelling systems into line, so a converted file reads plausibly at a glance. Vocabulary is where it separates: kantor against pejabat, televisi against televisyen, and forms such as tau and mau that the Malay style guide rules out by name. For Indonesia itself we keep a separate Indonesian subtitling page.

Will one Malay file serve Malaysia, Singapore and Brunei?

For most content, one file covers all three. They write the same standard, and their language authorities sit on a regional council founded in 1972 for the express purpose of keeping those standards aligned. What varies is official and local terminology rather than grammar or spelling, so the check is a short one. Tell us which market leads and the subtitler works outward from that starting point.

Which reference works do you follow for Malay?

Dewan Bahasa dan Pustaka, the body that regulates the national language of Malaysia, together with its Kamus Dewan dictionary and its online reference centre. Platform style guides send translators to the same place, so there is no conflict between house practice and delivery spec. Where your organisation keeps a glossary or a written house style, that takes priority and we build it in before the first cue is written.

What did the 1972 spelling reform actually change?

Both countries dropped older spellings on 16 August 1972 and moved to a shared set. Malaysia gave up ch, sh and th in favour of c, sy and s; Indonesia gave up tj, dj, sj, nj and ch in favour of c, j, sy, ny and kh. What the reform did not touch was the vocabulary, and a number of minor spelling differences survived it too. That is why the two look interchangeable on the page and are not.

What is the rate for Malay subtitling?

Twenty pounds for each minute of video is the starting point. Beyond running time, a quote moves on transcription, on SDH, on whether you want the text burnt into the picture, and on how many output formats leave with the job. Writing to Malaysian spelling and vocabulary is simply how the work is done here rather than a surcharge sitting on top of it. Quotes are itemised, with our Price Match Promise behind them.

Do you caption Malay footage in Malay rather than translate it?

Regularly. Malay audio gets Malay text, with SDH and closed captions where accessibility or a muted feed calls for them. The spelling checks are identical, and speaker labels and sound cues follow DBP forms like everything else in the file. Where the footage mixes Malay and English, which a good deal of Malaysian corporate video does, we agree at the brief how that is handled on screen.

There is an existing Malay SRT. What happens to it?

It comes in as the starting draft. We check the spotting against the picture, re-time anything that outruns the reading speed, and read the text through for forms that survived an earlier conversion from the neighbouring standard. Shortened words get written out where a delivery spec asks for full forms. Where there is no script at all, we transcribe the audio and build the file from that instead.

What formats do the finished Malay files arrive in?

SRT and VTT for the online platforms and the browser editors, STL and TTML for broadcast and streaming delivery specs, all of it encoded as UTF-8. Premiere Pro, Final Cut Pro and DaVinci Resolve read them without conversion. Where a sidecar file complicates your workflow, we supply an MP4, MOV or ProRes master with the Malay already burnt into the picture.

Ready to subtitle your video in Malay?

Send us your video and we'll come back with an exact, itemised quote.

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