
Free tool
Voice over usage fee calculator
Work out the usage fee (buyout) for your voice over — based on where it runs, the territory it covers and for how long. Answer a few questions and we'll build your brief and return an exact, itemised quote. No jargon, no obligation.
Choose where your audio will be used, then get your exact quote.
Every voice over fee is built from the recording (studio) fee plus a usage licence set by media, territory and term. We'll review your brief and send an exact, itemised quote — usually the same working day.
What is a voice over usage fee?
A professional voice over quote has two parts. The recording fee (or Basic Studio Fee) pays for the voice actor's performance and studio time. The usage fee — also called a licence fee or buyout — pays for the right to use that recording in particular media, across a particular territory, for a particular length of time.
Usage is what separates a modest internal video from a national TV or online-advertising campaign, and it follows the framework used across the industry, including the Equity agreements for audio and commercials. This calculator focuses on the usage side: tell us where your audio will run, how widely and for how long, and we'll turn it into an exact, itemised quote. Looking for recording rates and guide prices instead? See our Voice Over Rates page.
Looking for recording rates and guide prices?
This tool is about usage (licensing). For Basic Studio Fee tables and what a voice over costs overall, see our full rates page.
What drives a voice over usage fee
Media
Where the audio runs is the biggest factor. Internal, web and social use sit at the lower end; broadcast TV, radio, cinema and paid advertising carry the highest usage fees.
Territory
A UK-only licence costs less than Europe-wide, which costs less than worldwide. The larger the audience the recording reaches, the higher the usage fee.
Licence term
How long you can run the audio — from a few months up to 1, 2 or 5 years, or bought out in perpetuity. Longer terms cost more up front but remove renewals later.
Exclusivity & category
Whether the voice can also work for competing brands, plus any category exclusivity, can affect the licence fee.
Recording fee is separate
The usage fee sits on top of the recording (studio) fee. Short internal pieces often carry little or no usage at all.
Renewals
When a term ends you renew the licence to keep running the audio — worth planning for if a campaign might be extended.
Key terms, in plain English
- Basic Studio Fee (BSF)
- The core recording fee for the voice actor's performance and studio time, before any usage is added.
- Usage fee / licence fee
- What you pay for the right to use the recording in specific media, territories and for a set time.
- Buyout
- A usage licence bought outright — often 'in perpetuity' — so there are no renewal fees later. Always check exactly what a 'buyout' covers.
- Territory
- The geographic region the licence covers, e.g. UK, Europe or worldwide.
- Term
- How long the licence lasts, e.g. 1 year, 2 years or perpetuity.
Voice over usage fees: FAQs
What is a voice over usage fee or buyout?
The usage (or licence) fee is what you pay for the right to use a recording in particular media, territories and for a set period. A 'buyout' is a usage licence bought outright, often in perpetuity, so there are no renewals. Always confirm exactly what a buyout covers — it isn't always unlimited.
Why does usage change the price so much?
Because usage sets how widely and for how long the recording is exploited, and the voice actor licenses their performance accordingly. The same read on an internal video and on a national TV campaign are very different rights, so we scope usage upfront to keep you correctly licensed and avoid surprises.
Do I need a worldwide licence or perpetuity?
Often not — many projects only need the territories and term they'll actually use, which keeps the fee down. Pick 'Not sure' on any step and we'll advise the most cost-effective licence for your plans.
What happens when a licence term ends?
You renew the licence to keep running the audio, or stop using it. We flag renewal dates so nothing keeps running unlicensed by accident.
Is the calculator a binding quote?
No — it builds your brief so our team can return a fast, accurate, itemised quote, usually the same working day. It's free and there's no obligation. For recording guide prices, see our Voice Over Rates page.
Is the usage fee separate from the recording cost?
Yes. A voice over quote usually has two parts: the studio/session fee for recording the voice, and the usage (licence) fee for the right to broadcast or publish it. The calculator estimates the usage side; see our Voice Over Rates page for the recording side.
What factors go into a usage fee?
Mainly the media (TV, radio, cinema, online, social, in-store), the territories (one country, a region or worldwide), the licence term (for example 12 months or in perpetuity), and sometimes the size of the campaign or audience. Add these on the calculator and we price the licence around exactly what you need.
Do online and social ads need a usage licence too?
Yes. Paid online video, social and audio ads are licensed media just like broadcast, and organic or owned-channel use is usually lighter than paid media. Tell us where the audio will run and we'll clear the right licence — nothing more, nothing less.
How long does a standard usage licence last?
Terms are commonly 12 months, after which you renew or stop using the audio, but we can licence for shorter campaigns or in perpetuity if you prefer to buy it out. We'll recommend the most cost-effective term for how long you actually plan to run the content.
Can I extend or upgrade a licence later?
Yes. If a campaign performs and you want to add territories, media or more time, we can extend or upgrade the existing licence rather than re-record. Just get in touch before the current term ends and we'll re-quote the additional usage.
Do AI voice overs have usage fees?
It depends on the voice and licence. Some AI voices are licensed per use or by media and territory much like human talent, while others are covered by a broader subscription. If your project involves AI voice over, tell us and we'll confirm exactly what the licence covers.
Free tools
More free tools & resources
Subtitle reading speed checker
Check characters-per-second against your platform's spec.
Subtitle converter
Convert and clean SRT, VTT, SBV, TTML and more.
Script time calculator
Estimate recording time and studio cost from your word count.
Which service do I need?
Answer a few questions to find the right service for your project.
Localisation glossary
Plain-English definitions of voice over and subtitling terms.
Guides & how-tos
In-depth guides on subtitling, dubbing, voice over and localisation.
Prefer to just talk it through?
Call our team any time during office hours for free advice — no sales pressure.
Call +44 207 095 5730The complete solution to localise your content
Voice over
- State-of-the-art studios
- Neumann microphones
- On-hand sound engineers
- 1,000+ voice actors
Translation
- 100+ languages covered
- Tailored to your needs
- Stringent quality control
- Dedicated project managers
Subtitling
- Experienced subtitlers
- Industry-standard software
- Burn-in and graphic editing
- Open and closed captions
Transcription
- Improve accessibility
- Reach a wider audience
- Boost SEO and video views
- Maximise video engagement


