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Human or machine transcription: how to tell which one your file needs

A transcriber listening through headphones and typing a transcript from an audio waveform on screenTranscription
David Garcia-Gonzalez5 min read

Machine transcription is free and often good enough. Here is where it stops being good enough, what human transcription costs per minute in the UK, and the five file characteristics that decide it.

In this article
  1. 1. The five things that decide it
  2. 2. Verbatim or clean-read — decide before you order
  3. 3. What human transcription costs in the UK
  4. 4. Where the money is actually wasted
  5. 5. What "human" should actually mean
  6. 6. A 60-second decision

Automatic transcription got good. A clean recording of one person speaking unaccented English, in a quiet room, into a decent microphone, will come back from a machine at an accuracy you would struggle to beat by hand — in seconds, for roughly nothing.

So the useful question is not whether machine transcription works. It is where it stops working, and whether your file is on the wrong side of that line.

Here is the short version.

Machine transcription is the right call for clean single-speaker audio in a major language, for internal notes, for searching your own archive, and for any draft you are going to read rather than publish.

Human transcription is the right call when the audio is messy, when more than two people talk over each other, when the vocabulary is specialist, when the language is not one of the big handful, or when something downstream depends on the transcript being right.

The five things that decide it

Machine accuracy does not fall off gradually. It falls off at specific, predictable features of a recording.

1. Crosstalk. Two people speaking at once is the single most reliable way to break automatic transcription. Focus groups, panel discussions, arguments, anything recorded on one room mic. Machines either drop a speaker or blend both into one sentence that neither person said.

2. Accents, and distance from the training data. Automatic systems are strongest on the accents they saw most. A broad regional accent, a second-language speaker, or a speaker switching between languages mid-sentence all cost accuracy, and they cost it silently — the output still looks confident.

3. Specialist vocabulary. Drug names, case citations, part numbers, product names, people's names. A machine will render an unfamiliar term as the nearest familiar word and move on. That is worse than leaving a gap, because nothing in the transcript flags it.

4. Language. Machine transcription in English is a different product from machine transcription in Malayalam, Amharic or Jamaican Patois. We transcribe in over 100 languages with native speakers, in the same language as the original, and the gap between human and machine widens sharply as you move away from the most-resourced languages. Do not assume parity across a language list.

5. What happens next. A transcript that becomes subtitles, a translation, evidence, a published quote or a compliance record carries every error forward into something more expensive to fix.

Verbatim or clean-read — decide before you order

This choice matters more than most people expect, and it is not an upsell.

Verbatim captures every word exactly as spoken, including interjections, false starts and cues like sighs or laughter. Use it when you need the raw content for analysis, editing or evidence — research interviews, anything where how something was said is part of the record.

Clean-read removes fillers and false starts and gives you a transcript that reads as finished prose. Use it when the transcript is going to be read by people — case studies, publication, internal documentation, subtitles.

Ordering the wrong one means paying twice. If you are unsure, send thirty seconds of the audio and ask.

What human transcription costs in the UK

Most providers quote on request. Ours are published, so you can build a comparison without a sales call:

  • From £8 per minute of audio or video for English (€10 / $12).
  • From £10 per minute for all other languages (€13 / $15).
  • Minimum project fee from £150 (€175 / $200; £150 / €200 / $250 for non-English).
  • Delivered as a Word document with timecodes. SRT and other subtitle files are priced on our subtitling rates.

All exclude VAT, and the final figure moves with audio quality, number of speakers, language and turnaround.

So a 30-minute English interview is a £240 job rather than a free one. The honest comparison is not £240 against zero. It is £240 against the hours someone on your team spends correcting a machine draft — and for a clean recording, the machine draft genuinely may need almost no correcting, in which case use it and keep the £240.

Where the money is actually wasted

Not on choosing human over machine. On choosing machine and then fixing it by hand.

Correcting a bad automatic transcript is slower than typing from scratch, because you are reading, comparing and second-guessing instead of just listening. If a junior person on your team is spending an afternoon per recording on cleanup, the machine was never free.

The second waste is ordering human transcription for files that did not need it. A clean webinar recording of one presenter does not need a linguist. We will tell you that.

What "human" should actually mean

"Human transcription" is used loosely. Worth checking what you are buying:

  • Is the transcript produced by a person, or produced by a machine and skimmed by one?
  • Is the person a native speaker of the language being transcribed?
  • Is there a documented quality process behind it? Ours sits under ISO 9001 (quality management) and ISO 14001 (environmental management) certification.
  • Does one team carry the project from source file to final transcript, or does it change hands?

Those four questions separate most providers faster than any price comparison.

A 60-second decision

Answer these. Two or more yesses and the file wants a person.

  1. Do two or more people ever talk at the same time?
  2. Are there strong accents, second-language speakers, or language switching?
  3. Does it contain names, drugs, case law, part numbers or product names?
  4. Is it in a language other than English, Spanish, French, German or Mandarin?
  5. Will anything be built on this transcript — subtitles, a translation, a publication, a record?

All five no? Run it through a machine. You do not need us for that file.


Not sure which side your file is on? Send it — or thirty seconds of it — and we will tell you straight, including when the answer is "use a machine". We transcribe in over 100 languages, verbatim or clean-read, with timecodes, from our London studios, and an itemised quote normally comes back within four working hours.

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  • Braun
  • British Airways
  • Britney Spears Fantasy
  • Cablevision
  • Campina
  • Canon
  • Cisco
  • Clarks
  • Coca-Cola
  • Braun
  • British Airways
  • Britney Spears Fantasy
  • Cablevision
  • Campina
  • Canon
  • Cisco
  • Clarks
  • Coca-Cola
  • Braun
  • British Airways
  • Britney Spears Fantasy
  • Cablevision
  • Campina
  • Canon
  • Cisco
  • Clarks
  • Coca-Cola

What our happy customers say

We have used GoLocalise on a regular basis for projects in a number of languages. The service we receive is great. The team is always friendly and professional. The voiceovers we receive are of a very high quality and the turnaround is extremely quick. We are very happy to recommend GoLocalise to other businesses.
Jo SamuelAnimator at Pixel Circus
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We’ve worked with the GoLocalise team on countless video projects and have always had the same consistent, great experience. Not only are they responsive and quick on turnaround, I can always trust the VO will be done right – they are always 100% clear with communication and ensure their talent is prepared to record by asking necessary questions upfront before recording. Highly recommended and will definitely work with them on future projects.
Jonathan LappsAccount Manager at Epipheo
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It was a pleasure to work with David and the team at GoLocalise. David gave me lots of help and advice, guiding me through my first subtitling project. He really knows his stuff! The experience was completely pain-free. I would not hesitate to recommend GoLocalise – outstanding work at a good price.
Kerry GilliesDirector at Synergy Language Services
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They’re reliable, adaptive and obsessed with quality. And while you can never be 100% guaranteed of perfection, you can be sure GoLocalise will go the extra mile to get it right every time. Whether that’s hiring extra resources, hopping on multiple calls or even changing their internal processes, they’ll do what it takes. We’ve worked with them now for over 5 years and we are truly thankful to have such a strong localisation partner for our business.
Lucas ColeSales and Marketing Director at Epipheo
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GoLocalise are a joy to work with. Nothing is too much trouble for them and we always appreciate their good advice, flexibility, fairness and professionalism. I would highly recommend them for any project.
Stephanie SmithPublishing Manager at Education First
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GoLocalise has been Atlas’s sole provider of translation and foreign voiceover services since 2011. Their friendly and efficient team have localised a range of technical and behavioural projects and in a variety of multimedia formats. Atlas considers GoLocalise to be our localisation partner; trusted to consistently deliver on time and to a high standard.
Thomas KennedyDesign Manager at Atlas Knowledge
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