Arabic Advertising voice over

The first is dialect. A pan-Arab brand campaign usually runs in Modern Standard Arabic, which reads as neutral and authoritative across every market; a campaign aimed at one country lands harder in the local dialect — Gulf (Khaleeji) for Saudi Arabia and the UAE, Egyptian for the widest cultural familiarity, Levantine for Syria, Lebanon and Jordan. Get it wrong and the ad sounds imported. We cast native voices for the exact market, and where a brand runs region-wide can voice an MSA master plus dialect versions from one session.

The second is usage, and Arabic advertisers get caught here more than most because campaigns so often span several countries. The fee isn't just the recording — it's a licence set by media, territory and term, and 'the Gulf' or 'MENA' has to be defined precisely or you're exposed the moment the ad runs somewhere it wasn't licensed for. We set and quote the usage with you up front, so what you approve is what you can broadcast.

On the production side, an Arabic ad almost always carries on-screen text, and Arabic is right-to-left — so straplines, supers and legal lines have to be set correctly, with any Latin brand names and numbers sitting cleanly inside an RTL layout. We handle the voice, the translation and the on-screen text together, and deliver broadcast-standard audio that clears on air and online without a re-record.