Brazilian Portuguese Advertising voice over

Brazil is one of the largest advertising markets in the world, and the single most important thing to get right is that Brazilian Portuguese is its own thing. A European Portuguese read — different accent, vocabulary and rhythm — sounds immediately foreign to a Brazilian audience, and in advertising that's fatal. We cast native Brazilian voices, and match the read to the brand: Brazilian commercial delivery tends to run warmer and more expressive than a European one, and audiences respond to it.

The craft of the spot is the usual few-seconds job — land a brand and a line, with the right energy and a director shaping the timing to the edit — recorded to broadcast standard so it clears on TV, radio and online without a re-record.

The commercial trap is usage: a licence set by media, territory and term, separate from the recording. Brazil is a single but enormous territory, and we set and quote the usage with you up front, recording cutdowns and alternate versions in the same session so the whole campaign comes from one booking.