Italian Advertising voice over

Italian is an emotive, musical language, and Italian advertising leans into it — which is why so much of it comes from fashion, food, automotive and luxury brands, where the voice has to carry desire, not just information. In a few seconds a spot has to land a brand and a feeling, so we cast for the emotional register the brand runs on and direct for timing that sits to the edit, recorded to broadcast standard so it clears on air, radio and online.

For national campaigns, standard Italian is what you want and what we cast; the craft is in the performance and the direction rather than a variety choice, because a flat or generic read is exactly what a premium Italian brand can't afford.

As with any commercial, the part clients underestimate is usage — a licence set by media, territory and term, separate from the recording fee. We set and quote it with you up front, and record cutdowns and alternate versions in the same session, so the whole campaign comes from one booking and you're licensed for exactly where it runs.