Cantonese Advertising voice over

The single most important thing about a Cantonese ad is that Cantonese is not Mandarin — they're different spoken languages, with different tones and vocabulary, and a Mandarin read simply doesn't work for a Cantonese-speaking audience in Hong Kong or Guangdong. Hong Kong advertising also has its own fast, witty, pop-culture-literate energy, so we cast native Cantonese voices who can land it rather than reading it straight.

The commercial craft is a few-seconds job done to broadcast standard so the spot clears on TV, online and in-cinema, with the right voice and a director shaping the read to the cut. Where there's on-screen text, Hong Kong uses traditional characters, which we set correctly alongside the voice.

As with any ad, usage is the part clients underestimate — a buyout scoped by media, market and campaign length, separate from the recording. We agree it with you up front and record any cutdowns in the same session.